Executive team boosted!

Red Lion Controls has promoted Jesse Benefiel to vice president of product management and appointed Daniel Faia to the position of vice president of global sales. In these roles, Jesse and Dan will be pivotal to bringing Red Lion’s rapidly-expanding product portfolio to customers and partners worldwide.

“Jesse and Dan bring a tremendous amount of industry knowledge and enthusiasm to our executive team, and the importance they both place on establishing long-standing customer relationships is something we strongly value,” said Mike Granby, president of Red Lion Controls. “As Red Lion continues expanding our product portfolio as part of our ‘better.together’ integration efforts, we are confident that they both have the necessary leadership skills and determination to drive sales worldwide.”

Jesse Benefiel

Daniel Faia

Jesse was promoted to vice president of product management from his role as product manager, where he oversaw the successful launch of products that include the award-winning ProducTVity Station Crimson and Data Station Plus. Over the last 20 years, Jesse has developed extensive industrial automation knowledge through various customer-facing support, sales and product management roles at Red Lion. He initially joined the organization as a member of the technical support team after receiving an associate degree in electronics from York Technical Institute.

With more than 20 years of experience in the test, measurement and semiconductor industries, Dan has developed sales and service organizations in multiple countries across North America, Europe and Asia. Most recently, Dan served as global vice president of sales and support for Keithley Instruments (acquired by Danaher), where he significantly grew sales all three years while also improving sales efficiency and increasing operating profit. Previously, Dan worked at Eagle Test Systems as vice president of North American sales before becoming global vice president of sales and marketing. Dan received his Bachelor of Science degree in Computer Engineering from Wentworth Institute of Technology in Boston (MA USA).

• Red Lion products are marketed in Ireland by Instrument Technology Ltd.