US Sales manager for European IR innovator

Xenics has appointed Stuart Cohen as new sales manager at Xenics USA, Inc. A 100% subsidiary of Leuven, Belgium-based Xenics nv. Xenics USA, Inc., of Beverly (MA USA),  provides sales and application support to its U.S. and Canadian customers. By attracting the renowned IR expert, Xenics is strengthening its presence on the industrial and governmental security markets throughout North America.

Stuart Cohen

Stuart Cohen comes to Xenics USA, Inc. with many years of managerial experience in the infrared industry. In his last position as product manager and sales manager of North America for NEC-Avio InfraredTechnologies/NEC Corporation of America, he was mainly responsible for governmental security and surveillance markets, developing a customer base of system integrators, with a special focus on LWIR OEM modules. Prior to that he spent a substantial part of his professional career in similar technical sales positions at Ericsson, based in the U.S., and at Texas Instruments.

"Foremost on my agenda at Xenics USA, Inc. is accelerating the expansion of our sales and support organization," Cohen said. "We see a significant potential for growth and additional revenue in the scientific, industrial and security markets in North America. We are investing in these markets by hiring additional employees for technical and sales support, thereby strengthening our regional presence. We will also substantially grow our network of sales representatives in dedicated regions."

Stuart Cohen's long-term experience and well established connections in the U.S. will help guide Xenics' entry into the OEM core business segment. "We have the broadest range of technologies in the industry covering the entire infrared realm," he said. "We offer the highest-speed InGaAs cameras, and process capabilities that many of our competitors don't have. We are very well equipped for complex custom projects. And we offer utmost flexibility in these dedicated markets."

Xenics USA was founded last year to facilitate sales of the company's broad spectrum of advanced IR products and solutions and provide support to industrial and institutional customers throughout the U.S. and Canada, especially in the rapidly growing segments of security systems and in the institutional and OEM markets for governmental projects. Xenics USA is headed by Luc DeBrouckere, a well known industry expert with 35 years of experience in infrared imaging.

"North America is a very important strategic market for us," says Xenics founder and CEO Bob Grietens, President of Xenics worldwide. "Of course, we are facing embedded competition. But Xenics is well prepared to tackle these challenges based on our advanced products and solutions that need strong local support."