Wednesday, April 18, 2012

Papers call and keynoter announced

A call for papers for the 7th Annual ISA Marketing & Sales Summit, which takes place 15–17 August 2012 in Austin (TX USA) has been issued.

The Summit offers keynote presentations and a variety of sessions focused on sales and marketing topics, including public relations, search engine optimization and product management. The program is divided into two conference tracks, Marketing and Sales. Papers should address the following topics:

• strategy and business development
• integrated strategies for marketing and sales
• digital marketing and social media
• complex sales best practices
• strategies in vertical markets

Sample topic areas include best practices in social media, guerilla marketing, brand marketing, winning complex accounts, market-driven product development, business development and engineering, product marketing management versus product management, sales versus marketing, redefining advertising in the digital age and more.

In a further comunique it has been announced that Jane Lansing, VP of Marketing at Emerson Process Management will be keynote speaker.

Jane has been leading Emerson Process Management’s Marketing efforts for several years. Jane keynoted the very first ISA Marketing & Sales Summit back in 2005. "She is  personable and had some great insights about the industry and common challenges around marketing technical products. We look forward to having her back." said a spokesman.

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