Director of Sales - North America

Powerstax has appointed Lonnie Friend to the post of Director of Sales for North America. This strategic appointment is in response to continued strong sales growth in the USA which now accounts for over 50% of Powerstax worldwide sales.

Lonnie has worked in the OEM electronics industry since graduating from Ohio State University. The majority of Lonnie’s experience has been in the power supply industry serving as the principal staff member at Director or Vice President level for five US power conversion companies over a period of some 30 years. Lonnie has a wide range of relevant experience including establishing, managing and motivating strong and disciplined sales organisations, building strategic relationships with tier-one key accounts, devising and implementing tactical plans that meet corporate strategic goals and developing technology roadmaps that support corporate business needs.

Tim Worley, CEO of Powerstax plc, comments; "Lonnie brings his extensive experience and energy to Powerstax, enabling us to capitalise on opportunities to promote and sell our high efficiency power solutions throughout North America. Lonnie and I met at the Nepcon East show in Boston MA this April and it was quickly evident that we shared a common vision and excitement for the partnership we have now embarked upon. Lonnie will also ‘hop over the pond’ this November to meet the Powerstax team and attend the electronica show in Munich (DE).”

Lonnie has been married for over 40 years and has one Son and a Granddaughter. He has authored numerous technical articles and served on Board of Directors for the Power Supply Manufacturers Association.