Tuesday 29 June 2010

Four awards for innovation and excellence

National Instruments has received four awards from leading industry trade publications for hardware and software, as well as an award recognising the company for excellence in business-to-business marketing. Editors and readers from Test & Measurement World, Design News and Control Engineering selected NI X Series multifunction data acquisition (DAQ) devices for PCI Express and PXI Express, the NI wireless sensor network (WSN) platform and the NI LabVIEW NI SoftMotion Module for their technological advancement and innovation. Additionally, the Marketing Leadership Council selected the NI Energising Engineers at NIWeek campaign for its marketing insight and creative use of social media platforms.

Test & Measurement World recognised X Series multifunction DAQ devices for PCI Express and PXI Express as the Best in Test for Data Acquisition for their integration of high-performance analogue, digital and counter/timer functionality onto a single device. Engineers can use NI LabVIEW graphical programming software and NI-DAQmx driver software to customise X Series devices for a variety of test, measurement and control applications.

Design News selected the NI WSN platform as a Golden Mousetrap Best New Products award winner for its complete monitoring solution and software integration abilities. The NI WSN platform was also recognised by Control Engineering with an Engineers’ Choice Award for I/O Systems in Wireless. Additionally, Control Engineering recognised the LabVIEW NI SoftMotion Module with the Engineers’ Choice Award for Design, Simulation, and Diagnostics for its simplification of configuring motion axis settings and implementing custom motion control applications.

The NI marketing team received the Marketing Leadership Council B2B Marketing Communications Award for its achievements in business-to-business marketing communication for its social media campaign executed at NIWeek 2009 (See our Report on this) The team was lauded for its identification of what drives customers to connect and creative use of social media platforms to help users to achieve their goals. (The next NIWeek is scheduled for early August!)

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