Tuesday 3 November 2009


Exclusive e-sample program launched

Farnell has launched an exclusive e-sample program with TT electronics Welwyn Components. The program means that customers visiting Welwyn’s website seeking samples will be taken directly to the appropriate product page on the relevant Farnell country website. Here they can use fast and easy ‘buy now’ functionality to order sample quantites for next day delivery across Europe.

The new agreement will save time for design engineers working to ever-shorter timeframes, helping them to get their new products to market more quickly. Farnell currently stocks over 4,000 TT electronics Welwyn Components products and has worked closely with the leading designer and manufacturer of fixed resistors and microelectronic assemblies for over 10 years.

The new e-sample program further strengthens Farnell’s online proposition. Customers now have a choice of over 480,000 stocked products from more than 3000 of the electronics industry’s leading names, plus innovative new technologies from suppliers of niche products.

An extensive and diverse product range along with initiatives such as the i-Buy e-Procurement tool, eQuotes and TechCast online product training has helped Farnell reach a point where it is now completing over 50% of its transactions through e-commerce channels. Easy access to online datasheets and technical assistance in multiple languages provides design engineers with the support they need wherever they are located.

“Partnering with industry-leading companies such as TT electronics Welwyn Components on programs such as this sampling initiative is of great value to our design engineering customer base,” said Mike Buffam, Director of Supplier & Product Management, Farnell. “With increasing pressure to deliver new products to market as quickly as possible and with a competitive edge, initiatives that support more efficient use of time and give faster access to sample quantities are very welcome.”

Ian Ford, TT electronics Components Sales Director for UK & Nordic, commented: “The e-sample program that we have established represents a significant step forward for our business. It will allow us to fully utilise the considerable supply chain, logistical know-how and systems of Farnell to speed the design process for users of our market-leading resistor products.”

Further information regarding TT electronics Welwyn Components products can also be found at element14 – Farnell’s technology portal and e-community.

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