Friday 19 July 2013

Navigating the Maze of Customer Connections!

We have just received the advance programme and keynote presenter for the 8th ISA Marketing and Sales Summit, to be held 11-13 September 2013 in the unbelievable Crescent City of New Orleans (LA USA).

The conference program, “Innovation In Automation: Navigating the Maze of Customer Connections,” centers on proven, practical strategies and techniques that marketing and sales professionals serving the automation community can harness to connect directly with qualified prospects, strengthen customer relationships, and achieve their professional goals.

A content-rich agenda features a highly informative range of expert-led sessions, panel discussions, workshops, and dynamic presentations. Attendees will:
  • Discover how to leverage social networks to their advantage
  • Learn to influence prospects’ and customers’ perceptions of cost, value, and benefits in complex sales
  • Recognize the most effective marketing tools and processes in a rapidly evolving environment
  • Master how to generate reliable ROI data
  • Participate in a variety of expert-led workshops, panel discussions, and tutorials
  • Come away with solutions and ideas they can immediately put to work
Key topic areas include:
  • best practices in social media
  • guerilla marketing
  • brand marketing
  • market-driven product development
  • winning complex accounts
  • business development
  • advertising in the digital age
The keynote presentation at the event, “Privacy and Power in the Automation Industry,” will be delivered by Glen Bounds, a global modernization consultant at Invensys, on the morning of Thursday, 12 September.

The presentation will explore growing security and privacy concerns in the Internet age, particularly given the wide assortment of technologies, platforms and systems accessing, storing and interpreting critical data. Bounds draws upon his many years of experience in the power and energy industry to examine the implications on product design and development, and customer interaction.

Other highlights of the event, sponsored by the ISA Management Division, include:
  • An evening plenary on Wednesday, 11 September titled, “Social Media Marketing during a Crisis: Boston Marathon Bombing Revisited.” The plenary will be moderated by Jim Cahill, who directs social media at Emerson Process Management.
  • "A Fireside Chat with Dick Morley," the keynote lunch presentation on Friday, 13 September. Morley is a leading visionary in advanced technology development as well as an inventor, entrepreneur, author, consultant and engineer.
  • A pre-conference workshop and marketing communications class, on Wednesday, 11 September, led by Walt Boyes—an automation legend with more than 25 years of experience in sales, sales management, marketing, and product development. The workshop will provide valuable insights that will help marketing and sales professionals negotiate their way through today’s fast-changing automation environment, and meet their career goals.

New Orlean's incomparable French Quarter
The summit will take place at the W New Orleans hotel, one of the city’s most stylish and luxurious hotels. Located just steps from the famous French Quarter, but in a quiet location for peaceful nights’ rest, the W New Orleans is close to many fine restaurants, shopping, Harrah’s Casino, the Warehouse District and other exciting destinations.

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