Badger Meter Flow Instrumentation incorporates respected brand names such as Data Industrial®, Hedland®, Flo-tech, Blancett®, Cox®, Preso®, Dynasonics®, Flow Dynamics®, and Research Control® Valves (RCV). The comprehensive product offering includes almost all major mechanical and electrical flow metering technologies, including electromagnetic, differential pressure, impeller, oval gear, positive displacement, turbine, ultrasonic, and vortex. These solutions meet the needs of industrial process, manufacturing, commercial fluid, and building automation applications where flow measurement and control are critical.
According to Marketing Director Beth Thomas, Badger Meter has established a vision for its industrial customers based on the theme, "Control. Manage. Optimize." The company has also updated the brand identity for its flow instrumentation products with new logos, product branding color schemes and web content.
"Badger Meter Flow Instrumentation understands that companies cannot manage what they cannot measure," said Thomas. "We leverage more than a century of flow measurement expertise and advanced, yet proven technology to optimize the most demanding applications. Badger Meter offers an extensive portfolio of products, services and solutions to measure and control whatever moves through pipelines, including water, air, steam, oil, and other liquids and gases."
Thomas indicated the Badger Meter Flow Instrumentation re-branding will focus on helping industrial and commercial firms reap greater value from flow instrumentation to ensure product quality, control costs, maintain safer operations, and meet regulatory requirements.
Typical markets for Badger Meter Flow Instrumentation range from oil and gas, petrochemical, and water and wastewater, to heating, ventilation and air conditioning (HVAC), food and beverage, agricultural irrigation, and automotive and aerospace manufacturing.
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