Tuesday 19 April 2011

Marketing of wireless standard

Founder and CEO of  GreenPeak Technologies, Cees Links, has been named as the Marketing Chair of ZigBee RF4CE. As Marketing Chair, Mr. Links is responsible for developing and coordinating the worldwide market acceptance of the ZigBee RF4CE wireless standards into set-top boxes, remote controls, television sets and other consumer electronics and home entertainment systems.

Cees Links
"Getting Cees Links as a member of our team is a real coup," said Mr. Bob Heile, Chairman of the ZigBee Alliance. "There are few in the electronics industry who have the experience we need to evangelize our standards and drive their adoption into the consumer electronics market."

"ZigBee RF4CE is the specification created especially to control consumer electronics products," explains Cees. "Currently being rolled out worldwide, ZigBee RF4CE is a real step forward for entertainment control. No more wires, no more infrared, no more point and shoot thanks to more sophisticated home entertainment devices."

Recognized as a pioneer of the wireless data industry, Cees Links is a visionary leader dedicated to bringing together the world of mobile computing and continuous networking. Under his responsibility, the first wireless LANs were developed which ultimately became Wi-Fi, the ubiquitous household technology now integrated into the most of the world's notebooks, mobile computing devices, and smart phones. Cees has been involved in the establishment of the IEEE 802.11 standardization committee and the Wi-Fi Alliance. He was also instrumental in helping to establish the IEEE 802.15 standardization committee that is the base for all ZigBee specifications and standards.

Cees created the right vision for wireless LANs and saw it through to a complete success for Wi-Fi. He will do the same to make ZigBee RF4CE equally successful.

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