Tuesday 28 February 2012

Asia Pacific hub

New regional hub for data center technology in Singapore will provide data center product development, support and services for the Asian market

ABB is to create a regional hub for data center solution development and support in Singapore. This will be their first regional hub for data center technology in the Asia Pacific market.

The new center complements ABB’s existing operations in Singapore, and will focus on its recently introduced DecathlonTM suite of software, hardware, and services for data center management. Decathlon analyzes a variety of data such as IT load patterns, weather forecasts, contract and utility rate data to predict and adjust energy consumption to ensure data centers are more reliable and energy efficient. This new green technology can provide potential energy savings of 10 to 50 percent, and is expandable across multiple sites, which can result in savings worth millions of dollars for some enterprises each year.

“Singapore’s thriving internet economy, robust infrastructure, availability of talent, and the country’s business friendly environment are some of the reasons ABB chose to invest in Singapore,” commented Tobias Becker, Head of the Control Technologies business in the ABB Group, during a recent trip to Asia. “Singapore is already a global data management hub and holds about 50% of South East Asia’s data center capacity. We are confident that basing our regional hub in Singapore will best serve our customers in Asia Pacific.”

Digital information is now synonymous with electrical power. With the rise in internet use and cloud computing, data centers are rapidly expanding in size, creating a significant environmental and energy usage footprint. Data centers consume vast amounts of energy every year. Size for size they consume around 30 or more times the power used to run the average office building. In total, global consumption amounts to a staggering 80 million megawatt hours of electricity a year. Singapore's own data center capacity is projected to increase by 50 percent over the next few years, from 2.4 million sq ft in 2010 to 3.6 million sq ft in 2015.

In addition to Decathlon, ABB provides a wide range of products, integrated solutions and expertise to ensure that data centers operate with optimum reliability and efficiency. From AC and DC electric distribution systems to enterprise management and grid connections, ABB provides savings in installation, energy, space and maintenance. Customers include data center developers, owners and operators, IT equipment manufacturers, and utilities.

The new regional Data Center Hub, complements ABB’s other business growth activities in Singapore, which include Marine, eMobility, Solar and Energy Efficiency initiatives.

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