New VP of Product Marketing

National Instruments has named NI veteran Ajit Gokhale as a new Vice President of Product Marketing, with responsibility for the NI core platforms of data acquisition and instrument control. “During his 21 years with NI, Ajit has demonstrated tremendous creativity in driving our vision of graphical system design at the business level, in product development and in international sales and marketing,” said Dr. James Truchard, President, CEO and Co-founder of National Instruments. “Over the years, Ajit has had a successful track record of defining strategic product roadmaps as well as recruiting and developing strong teams”.

In 2006, Gokhale took on a General Manager position in Europe, where under his leadership his regions, UK & Ireland, France and Portugal, delivered record revenues and profits. During his tenure at NI, Gokhale has set strategic direction and influenced product development for key product lines that contributed significant revenues and gross margins to the business. Additionally, he has extensive experience working directly with NI customers to identify and deliver solutions that meet their application needs.

"Ajit has made significant contributions to the growth and leadership of our business here in Europe over the past five years", said Francis Griffiths, Vice President of Sales and Marketing for Europe. "His energy and talents have delivered consistent business growth, providing a platform for career growth across the teams he has led. He has built and developed strong and talented management teams, and I congratulate and wish him well in his expanded role.  He will be instrumental in shaping the core measurements platforms in Europe and our emerging markets thoughout the world".

“Since our founding, National Instruments has been a pioneer in instrument control and data acquisition hardware and software to help engineers and scientists research, design and test new products and technologies,” Gokhale said. “I am excited to rejoin the product marketing organisation, where I can work with our customers to define and deliver the products they need to fuel scientific discovery and engineering innovation”.

"I have enjoyed working with and learning from Ajit immensely", said Robert Morton, UK & Ireland Managing Director. "Under his leadership, we have substantially grown and developed the business here in the UK & Ireland, delivering exciting and challenging career growth opportunities for many of our brightest and best people". Frederick Drappier, Directuer General of NI France and Portugal, added “Ajit helped add critical resources to our sales, marketing and academic teams. This resourcing of talent, as well as his strategic planning skills, helped France and Portugal deliver excellent revenue growth”.

Gokhale holds a Bachelor’s Degree in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology (MIT). He is a published author in several trade journals, as well as a member of IEEE; the University of Surrey Industrial Advisory Board; the King’s College Industrial Advisory Board; and Young Engineers with Prince Andrew, Duke of York.