"In search of the Holy Grail: Integrating Marketing and Sales"

To help marketing and sales execs in the automation markets meet the strategic and tactical challenges of the 21st century

Exchange concepts, strategies, and ideas for meeting today's marketing and sales challenges that will generate growth and profitability as measured in market share, revenue, relationship management, and more. Experience the collaboration between the best of automation's marketing and sales professionals. Enjoy several "best-practices" sessions you can adapt to meet your needs. Take advantage of great networking opportunities for in-depth information exchanges that can transform your marketing and sales outlook for 2010 and beyond. HAVE FUN! Join participants for dinner followed by an exciting ballgame when the Braves take on the Mets.

Have you registered for the ISA Marketing and Sales Summit yet?

Register early for the Pre-Summit workshops. Space is limited. Choose from Inbound Marketing, Selling More in a Turbulent Economy and PR 101.

There are some great presentations and great speakers lined up, as well as networking events, such as the welcome reception and the Braves game outing.

Among the contributers will Editor in Chief of Control Magazine, Walt Boyes explaining PR101 sometimes referred to as "the inside scoop on public relations, marketing and social media!" Bob Lobos of Wolfcreek Business Growth Institute will discuss "Selling in a turbulent Economy" and Jon DiPietro (DomesticatingIT) on Inbound Marketing.

Keynotes will include "Automation from a Wall St Perspective" from Mark Douglas of Longborough Research, and Jim Cahill, Chief Blogger with Emerson, one of the pioneers of Social Media in Automation, and indeed in any business and award winner for his Emerson Process Experts blog. Also from Emerson, Mike Boudreaux's presentation has a fascination title "Economics for Product Managers, It's not just for Professors and bankers."

There's lots more but why not download the programme for yourself here and find out for yourself! We have only mentioned the ones that leaped out at us from a very full schedule.

Hurry - Register Here, the discounted hotel rate expires on Tuesday, August 10. Visit the website - for details.

The Read-out Instrumentation Signpost are proud sponsors of this important event. Remember the dates are 1st to 3rd September, in the great city of Atlanta, in the US state of Georgia.