A "sensorble" conjunction!

A major exhibition organiser and a leading publishing house have joined forces to run the British national exhibition for sensors and instrumentation. The announcement of a partnership by Trident Exhibitions Ltd and Datateam Business Media Ltd brings together the expertise of two companies with years of experience in this field.

Trident Exhibitions Ltd, event and conference organisers for over 30 years, and Datateam Business Media Ltd, publisher of 30 trade magazines including 12 titles in the industrial sector such as Instrumentation and Automation, will now jointly run a focused national event.

"This partnership can only benefit the industry providing a focused exhibition targeting a dedicated audience," said Helen Thewlis, Managing Director, Trident Exhibitions Ltd. "We have many years experience in running dedicated events alongside each other at the NEC and are happy to come together with Datateam to run a sensors event. Trident has worked closely with Datateam for our successful mtec and Instrumentation shows in the past so this partnership is a logical extension of this successful relationship."

For 2012 Trident will focus its efforts on this joint enterprise and therefore the Sensors & Systems show at Silverstone (GB) this October will not take place. Trident and Datateam will work together on the Sensing Technology exhibition at the NEC (Birmingham GB) on 25th and 26th September, and will announce the new show for 2013 at this event.

Kathy Ambrose, Publishing Director, Datateam Business Media Ltd said: "This partnership has been built on mutual respect and understanding of the market. The UK needs a major sensing & instrumentation event and together we can provide that. The future looks very exciting."