New marketing VP appointed

Roy Kok has joined ARC Advisory's management team as Vice President of Marketing.  He brings more than 30 years of automation industry and marketing experience to ARC. 

Roy Kok

Prior to joining ARC, Roy served in roles at GE, Intellution, VenturCom, and Kepware in marketing, sales, and product management roles.   Roy has also offered strategic consulting services to over a dozen companies and has been involved in startup opportunities.  This broad background brings significant marketing experience and resources to both ARC and its clients. 

In his new role as VP of Marketing for ARC, Roy will be responsible for all corporate marketing including positioning, messaging and outreach.  “ARC is the recognized leader in industrial business intelligence with products including market studies; custom services for product marketing, channel management, and marketing positioning; ARC Forum networking and thought leadership events; plus technology consulting services for industrial automation end users.  I am very excited to be joining the team to be able to help ARC drive additional value for the industry,” he explained.

Commented Andy Chatha, ARC President and Founder, “We are very fortunate to have Roy join the ARC team.  His market knowledge and broad set of connections will be valuable assets to ARC and our global clients.”