Friday 10 June 2011

Chinese show success and name change!

Registering significant increases in the number of exhibitors and visitors as well as the amount of display space rented, FA/PA - the Beijing-based Modern Factory/Process Automation Technology and Equipment Show - drew to a successful close on 20 May last.

142 exhibitors there presented their products and solutions for process and production automation on display space measuring 11,000 square meters - up 24 percent. Leading manufacturers appearing at the show included Hyundai, Beckhoff, Phoenix-contact, P+F, Lenze, Oriental, Delta-CIMIC, Elco, Weidmuller, Contrinex, Harting, Kuebler, Hummel, ILME, Staubili, ISaGRAF, Pepperl+Fuchs Automation, Vacon, Pentair, Woehner, 3S, Weinview, KOYO ELECTRONICS, SWITCHLAB, Igus, Degson and Dinkle.

"The great success enjoyed by this year's FA/PA reveals that this international tradeshow possesses considerable potential to expand," reported Wolfgang Pech, Senior Vice President at Deutsche Messe and Managing Director of Hannover Fairs International, adding that his company planned to utilize that potential to the fullest. 

"We took over the FA/PA show last year and will now undertake to develop it further, including a clear repositioning that includes a re-branding campaign. Effective immediately, the event will be globally marketed under its new name - `Industrial Automation Beijing' - and will expand to evolve into northern China's flagship process and production automation show. The event's new name and its expansion are a reflection of the programmatic stamp put on it by the Hannover-based 'Industrial Automation' flagship exhibition, in line with that event's other foreign offshoots. This new development underscores the dynamics of our successful foreign tradeshow strategy," Pech concluded.

Some of the exhibits and happenings!

Hyundai for the first time displayed their modern robots applying to automobile manufacturing. The robots all adopt the new Hi5 controller, featuring wide operation spectrum, smart movement and stable performance. As a world vanguard in mechatronics & automation and material treatment, Hyundai has successfully utilized its robot products in electric welding, arc welding, spray-paint, and transport into the production of automobile, automobile parts & components, as well as railway facilities in China. Hyundai Heavy Industries (China) president Kang Chul-ho observed that, FA/PA has evolved in these years to become one of the most influential exhibitions in China’s automation technology and equipment industry. Hyundai used this exhibition as a platform to expand its market in China and cooperate with outstanding Chinese enterprises, so as to make contributions to the automation industry in China and the world at large.

As a comprehensive automation solution provider, Delta-CIMIC has kicked off its domestic tour at the first leg of FA/PA 2011. A range of highly effective and energy-efficient products and automation integration solutions were displayed at its booth decorated with Actros, which attracted numerous professional visitors to consult and have business talks.

Weinview, Human Machine Interface (HMI) specialists, further displayed its new generation of TK series products, high-end WT series applications, systematic HMI solutions, globalized and branding marketing and operation concept.

Phoenix-Contact brought its latest wireless solution to the exhibition. Zhan Hongbo, the company’s exhibition principal in the market department told the organizer that visitors this year have increased significantly. The first day the booth received over 200 professional visitors, far exceeding their expectations, and has achieved good results. They hope more enterprises in the industry can participate in the exhibition to inspire new thoughts and ideas.

MENTOR Electronics & Technology, a loyal participant in IAS, was also among the exhibitors. The company expressed satisfaction with the organization work done by Hannover Fairs. Mathias Krostewitz, the company’s general manager said , “This is our first time to attend the FA/PA, and I think it would be of great significance for us to expand the automation market in North China. We are looking for potential customers, and meanwhile communicating with companies in the industry which we’ve just got known”.

In addition, the newly developed two display sections of this year featuring industrial service and OPC became the highlight of the show. Some 30 exhibitors showcased the latest industrial service solution along with the technological innovation and application of OPC in Ethernet, multi-network connection and XML industries. The FA/PA 2011 University Aqua Robot Competition also attracted many visitors. The intelligent biomimetic robotic fish 2/2 polo match has fully displayed the passion of younger generation towards automation, which brings boundless hopes for the future innovation and development for the industry.

Trade buyer delegations organized by International Industrial Automation,, and Vogel Media Group from 10 key application areas including automobile, petrochemical, railway transportation, electric power, new energy and electronic came to visit the show. Companies from the automation industry responded actively with fruitful visits and business talks.

A series of event running in parallel with the show, namely, The 5th Industrial Automation Technology Forum- Safety & Simplicity, ARC China Forum, Industrial Control and Electronic Design Technology Forum, Green Technology Summit, Remanufacturing Summit 2011 & Auto Parts Remanufacturing Technology Forum 2011, Informationization Development of Engineering Machinery Industry and many more, explored the topics like IT and synergistic operation management of the manufacturing industry, power control and power technology, machinery safety solutions, platform solution, energy-saving equipment design, energy efficiency assessment, green energy development, etc.. The concurrent events, widely recognized and highly concerned by professionals in all fields provided participants with highly authoritative, specialized and practical information of relevant industries.

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