ZF Electronics UK Ltd, better known by its brand name
CHERRY Industrial Solutions, is set to close its Luton facility at the end of the month. ZF Friedrichshafen AG, CHERRY’s parent company, is implementing a new business model similar to those already existing throughout Europe with autonomous business managers reporting direct to Germany.
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| Michael Groom |
With the majority of its British industrial switches, sensors and energy harvesting product sales made via mainstream distributors and keyboards channelled through the British PC trade, business managers will service key accounts and large OEMs while developing new market opportunities. All commercial operations and product shipping will now be centralised at the product line HQ in Auerbach (D), ensuring continued excellent customer service and economies of scale.
Michael Groom, Managing Director of ZF Electronics UK Ltd, comments,
”We would like to thank our customers for their business over the last 43 years and are doing everything we can to ensure that the change of business model will have no effect on our customer service and logistics. Maintaining a team of UK based product managers will ensure we are always available to support our customers to maximise their business growth and new product development.”
• CHERRY Electrical Products, founded in 1953, was the subject of an acquisition by The ZF Group in 2008. The well-known CHERRY brand continues to thrive under the umbrella of ZF Friedrichshafen AG and in 2013 produced more than 250 million micro switches alone.
@cherryswitches #PAuto #ZF
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