Wednesday, July 14, 2010

Marketing & Sales

Automation powerhouse blogger to share social media strategies

We mentioned recently that Award-winning blogger, Jim Cahill, with Emerson would be a keynote speaker at ISA’s 2010 Marketing & Sales Summit with a keynote presentation on “Social Media – Should We, Should We Not, or Should We just Ignore the Whole Thing?” In fact he is to deliver the opening day keynote address on the first day of this three day event. He is Emerson' Chief Blogger and Head of Social Media.

Why attend?
Exchange concepts, strategies, and ideas for meeting today's marketing and sales challenges that will generate growth and profitability as measured in market share, revenue, relationship management, and more...

Experience the collaboration between the best of automation's marketing and sales professionals

Enjoy several "best-practices" sessions you can adapt to meet your needs

Take advantage of great networking opportunities for in-depth information exchanges that can transform your marketing and sales outlook for 2010 and beyond


Preliminary agenda (pdf)

Event dates:
1-3 September 2010

Event location:
W Hotel
45 Ivan Allen Jr. Blvd.
Atlanta, GA 30308
$159 Single/Double Rate
Hotel reservation cut-off date: 10 August 2010

Summit registration

Social Media, a.k.a. Web 2.0, seems to be the latest thing among marketing professionals. You can hardly find a B2B marketing site that doesn't talk about it. Jim Cahill has more than four years of run-time with the Emerson Process Experts blog. He will share what’s been working, what hasn't, and why your organisation may want to take the plunge into social media, if it hasn't already.

Here are the other the topics in the summit breakout sessions that will help you, inspire you, and drive you!

  • Industry-Focused Selling and Delivery Collaboration Produces More Effective Results
  • Transforming Local Best Practices to a Global Competence
  • Building Detailed Marketing Profiles to Drive Better Sales
  • Aligning Your Marketing with Your Customers’ Buying Process: The B2B Buy Cycle in an Online World
  • Stop Delivering Product Training and Start Delivering Product Sales Training
  • Designing Web Site Architecture for a Fast-Paced Society
  • Integrating Marketing and Sales
  • Lessons for New Product Development
  • Advanced Search Engine Marketing: 2010 Update


  • ISA’s 5th Annual Marketing & Sales Summit, which is part sponsored by the Read-out Instrumentation Signpost, will help marketing and sales executives in automation markets meet the strategic and tactical challenges of the 21st century. This unique event is designed exclusively for senior sales and marketing professionals.

    It will also include several workshops on topics such as: PR for the automation industry; Inbound marketing and Selling in a turbulent economy.

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