Thursday 22 April 2010

Rebranding to drive global expansion

Curvaceous Software Limited (Curvaceous), the award-winning British company, has today re-branded as PPCL to support its global expansion in both North America and Asia. The new PPCL brand and its livery replaces the Curvaceous brand in Europe and the C-Visual brand in the US.

Curvaceous and C-Visual are wholly owned subsidiaries of Process Plant Computing Limited and PPCL was selected as the name to best represent the company moving forward while reflecting its heritage. The company’s previous websites received hundreds of thousands of hits so the new website has been created to meet increasing user demands and educate markets new and old about the benefits and applications of Geometric Process Control Software.

PPCL’s new visual identity will be deployed across all key constituents of the business and the product suite will remain as CVE (Visual Explorer), CPM (Process Modeller) and CRSV (Response Surface Visualiser).

Robin Brooks, Managing Director of Curvaceous Software says: “Consolidating our worldwide activity under a single brand is the next step in our strategic growth plan to support our unique product suite throughout our markets. We believe a cohesive brand is central to our success and PPCL will better support our partners in their sales drive. We believe our new brand will be well received and understood by our customers who will continue to receive the same attention to detail and dedicated customer service that we have always been known for.”

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