Key Personnel appointed to Rental firm's office in Britain.

Electro Rent Europe, a subsidiary of Electro Rent has appointed two industry experts to key positions within its new in Britain. Mike Sullivan becomes Business Manager, UK, and Stephen Skinner has been appointed Account Manager.

The appointments follow the recent opening of this office, which will provide customers with localised stock and support.

"Electro Rent has been investing and growing business in the UK market for 10 years, culminating in the opening of a dedicated UK office earlier this year," commented David Saeys, Managing Director, Electro Rent Europe. "In that time the company and its UK customers have forged strong working relationships; with this further show of commitment to the UK, Electro Rent Europe is demonstrating to new customers that it is a true alternative to their existing providers."

Mike Sullivan

Business Manager, Mike Sullivan, brings a wealth of experience to Electro Rent UK, having worked in the electronics industry for over 30 years, and the Test & Measurement sector since 1997. Having held senior roles in many of the leading T&M companies, including Tektronix, Keithley Instruments and Underwriters Laboratories, Sullivan has experience of both using and selling test equipment.

"I feel that every aspect of my industry experience can benefit me in this new role," explained Sullivan. "I'm looking forward to applying my existing knowledge and expanding it as I engage with OEMs in the UK."

Stephen Skinner

Account Manager, Stephen Skinner, has spent his entire career in the telecommunications industry and played an integral role in the expansion of the UK's networks. Having moved to a technical sales position in the mid-nineties, Skinner is experienced in supporting both major clients and internal account management teams. More recently, Skinner has been responsible for the sales of T&M equipment from major manufacturers, joining Electro Rent as a specialist in both technical
sales and account management.

"This will be familiar territory for me and so I know I'll be able to provide the best service from day one," said Skinner. "Both Mike and I are looking forward to working together in an industry we know, with customers we know we can help."

"With a wider range of up-to-date test equipment in stock, and flexible financial services at their disposal, we feel Mike and Stephen will provide our UK customers with the best possible service," added David Saeys. "Backed by our industry-leading business processes, and our enviable relationships with the industry's leading T&M manufacturers, Electro Rent Europe's UK office is ready for business."