Friday, 13 February 2015

Renewal emphasize the value and advantage of partnerships!

The renewal of four ISA partnership agreements for 2015 has been confirmed The four companies renewing their partnership contracts with the Society for the year are:

  • Beamex, a global leader in developing equipment, software, systems and services for the calibration and maintenance of process instruments (ISA’s Strategic Partner for Calibration)
  • FDT Group, an international, not-for-profit corporation consisting of leading manufacturers who manage the FDT Technology standard. FDT standardizes the communication and configuration interface between all field devices and host systems for the process and factory industries independent of the communication protocol. (an ISA Promotional Partner)
  • Eaton, a global technology leader in power management solutions that make electrical, hydraulic and mechanical power operate more efficiently, reliably, safely and sustainably (an ISA Promotional Partner)
  • Ultra Electronics, 3eTI®, a leading provider of certified, cyber-secure network solutions for critical information systems, infrastructure and industrial automation (an ISA Promotional Partner)

“ISA is pleased to announce the renewal of these four significant and valuable partnerships,” says Jennifer Infantino Halsey, ISA's Director of Marketing & Communications. “ISA’s partners have connected with our members and customers in meaningful ways by providing knowledge and insight; of course, they’ve offered information about their product and service offerings, but they have also contributed valuable resources focused on best practices and core challenges that matter to our audience. We look forward to building on those principles in 2015, and we’re proud to call these companies our partners in that effort.”

Leaders at these four companies echoed these comments and made clear they recognize the value and advantage of partnering with ISA.

“Beamex is proud to continue to be ISA’s Premier Strategic Partner for Calibration in 2015,” comments Raimo Ahola, CEO, Beamex Group. “In the past year, we developed many synergies between our two organizations by combining our technical expertise. We have contributed an enormous amount of time, resources and knowledge to give ISA members access to the most advanced calibration tools and processes in the world.”

Ahola says as Beamex celebrates its 40th year in business, “we look forward to the next 40, collaborating with industry-leading professionals, and staying connected to the marketplace, experts and our customers. Through our relationship with organizations like ISA, we continue to develop the most robust, integrated calibration solutions on the market.”

Shannon Foos, Director of Marketing for FDT North American and an FDT Executive Committee Member, states that the “diverse ISA community is ideal for discussing the broad applicability of FDT Technology. Our continued partnership with ISA provides us with the communication outlets necessary to share network and device integration strategies with the automation and control community.

“As we build upon our standards-setting collaboration with ISA to focus on sharing best practices,” Foos says, “we can help the automation community streamline device and network management efforts for the process, hybrid and factory markets.”

Steven Toteda, Vice President and General Manager of Eaton’s wireless business, states: “We have a long-standing relationship with ISA in building marketing programs that successfully reach our target automation professionals. And with ISA’s acquisition of, we will be able to leverage our partnership and expand our digital footprint.”

"As 3eTI continues to advance, expand and deliver secure standards-compliant solutions that enable more efficient industrial control systems, we particularly value our strategic relationship with ISA," says Benga Erinle, President of Ultra Electronics, 3eTI. "Our mutual objectives are being achieved through programs that are not available elsewhere, and under the guidance of our experts who understand the industry's challenges and are uniquely qualified to address them."

The ISA Corporate Partnerships Program offers companies a customized, tailored approach to sponsorship within the organization. Partnership packages include year-round promotion, prominent association-wide access and recognition, and turnkey service from a dedicated team of professionals. Companies can bundle ISA products and services with marketing opportunities, providing a more streamlined approach to corporate sponsorship.

“Our partnerships program extends beyond simple marketing; and it incorporates more than an advertising buy, although advertising is often a part of our partnership packages,” explains Halsey. “We work with our partners to truly understand their goals and we craft packages that are based on creating value for their prospective customers through our channels of communication. We believe that when companies become thought leaders in a market, they will experience a much higher degree of success as a result of that leadership.”

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