Robotics for NE Europe.

Stäubli Robotics is restructuring its European sales organization by strategically consolidating its Northern and Eastern European sales activities. Effective immediately, the robotics manufacturer is centralising overall responsibility for these key growth markets at its Bayreuth (D) location.

Peter Pühringer

As part of this restructuring, Stäubli Robotics Managing Director Peter Pühringer will, in addition to his current responsibilities, assume expanded strategic and operational leadership for all Northern and Eastern European countries in his new role as Regional Robotics Director. “Our goal is to make more efficient use of resources within our European sales organisation, eliminate country-specific barriers, streamline decision-making processes, and sustainably strengthen our market presence in key regions,” says Pühringer.

With Stäubli Robotics’ leadership functions centralised in Bayreuth, customers and partners in Central, Northern, and Eastern Europe will benefit from even closer integration of technological expertise, service capabilities, and a renewed customer-centric approach.

“This new sales structure enables Stäubli to provide even better support to customers operating globally,” Pühringer adds. “Companies that are active in multiple European countries can now rely on a single point of contact across all locations. This simplifies collaboration, increases efficiency, and further enhances the level of service we provide our customers.”

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