Positive trade show news.

It is arguable that Germany is the best country at organising and holding exhibitions or trade fairs in Europe and perhaps the world. This industry is on of the most effected by the global pandemics and our mail box has been pepperd with notices of cancellations or alternative (and less satisfactory or fulfilling?) web events. So this is a good new story.

On the way back!

Trade fair events will once again be possible in Bavaria (D) as of September 1, 2021. This was announced last week by the Bavarian Ministry of Economic Affairs together with Messe München. As a result, the world’s leading trade fair for electronics development and production can take place as planned from November 16 to 19 in Munich. Companies still have the possibility to take part in productronica 2021 as exhibitors.

The in-person event next fall will also feature a digital supplement in the form of online offerings. Industry representatives will have the opportunity to take part in productronica in person or virtually, regardless of the conditions in place. Falk Senger, CEO of Messe München, is optimistic about the industry meeting in November: “In the past few months we have been working hard on the safety standards and are now excellently prepared for the new start with an optimal safety and hygiene concept. We are looking forward to once again welcoming lots of exhibitors and visitors to productronica in person.”

Comprehensive safety and hygiene concept
Messe München has developed a comprehensive safety and hygiene concept in close cooperation with the relevant authorities: This includes important new elements in addition to basic provisions, such as maintaining the minimum distance, the wearing of FFP-2 masks and the traceability of all participants. This includes the VCR concept: Access to the exhibition grounds is only granted to people who have been proven to have been vaccinated, checked or recovered. These data can already be entered at the online registration stage. In addition, Messe München is making test capacities available on site. Modern ventilation systems that guarantee a regular and reliable supply of fresh air provide additional protection for exhibitors and visitors in the exhibition halls.

Positive signals from the industry
The current development in the area of electronics development and production gives hope for a successful event in fall, as Reinhard Kurtz, CEO of the Kurtz Ersa Group and Chairman of the Advisory Board of productronica explains: “In the first half of 2021 incoming orders in the industry developed very well for the most part. As the pandemic slows down, exhibitors expect a continued positive business trend for this year and the next. In this respect, productronica 2021 has every chance of being a wonderful reunion for the entire global electronics production industry.”

Thilo Brückner, CEO of the trade association Electronics, Micro and New Energy Production Technologies (EMINT), shared a similar comment at VDMA: “As an ideal sponsor of productronica we are counting on a successful trade fair in November. Personal contact with customers and networking are the key ingredient for a successful trade fair business. This only works with an in-person event.”

More than 500 exhibitors registered
Nearly five months until the start of the event, more than 500 companies have already confirmed their participation: leading key players such as ASM Assembly Systems, F&K Delvotec, Komax, as well as Kurtz Ersa and Rohde & Schwarz will be represented at productronica 2021. Interested companies still have the possibility to register for this trade fair in November.

@productronica @messemuenchen #PAuto #Germany