Display distribution award.

Midas Displays, the specialist display manufacturer and supplier, have presented its first annual sales channel award to distribution partner Farnell element14 for their contribution in delivering exceptional sales growth and generating new design-in opportunities in an expanding global marketplace.

Andrew Fawcett - Farnell Senior Product Manager, Mike Halpin - Midas Displays MD & CEO, Simon Meadmore - Farnell Global Head of Semiconductors and Single Board Computing, Mark Lovick - Midas Displays Technical Sales Manager

During the past 12 months, Farnell element14 has successfully managed the introduction of an enhanced Midas Displays product portfolio. This has involved the introduction of a number of new display products and the continued management of an extensive existing display product line-up. Online access to technical information and datasheets is essential, with technical documentation for all Midas Displays products available online via the Farnell element14 website. Additionally, the implementation of an additional display selection tool such as the Displays Accessories matrix provides a cross-referenced link between all Midas displays and associated Midas components such as display controllers, touch panels and interconnect solutions.

Mike Halpin, managing director, Midas Displays said, "Our distribution sales channel is an essential route to market for Midas Displays. In the past year our leading distributors have contributed in finding and developing new sales opportunities. It is imperative we have a strong and active distribution sales channel to grow our market share, and promote our wide-ranging display line-up and display enhancement solutions.

"As a major customer for Midas Displays, Farnell element14 have excelled in this respect. Farnell element14 have delivered an exceptional performance in developing sales growth and creating new business opportunities. We are confident that our close working relationship and focussed business strategies will ensure continued success.”

Accepting the Distributor of the Year award, Simon Meadmore, global head of semiconductors and single board computing, Farnell element14 commented, "We are very happy to accept this award as recognition of Farnell element14's excellent performance supporting and promoting Midas Displays. One of the keys to our success has been excellent communications and support from Midas Displays which has created a secure and successful business liaison. Our strong accord with Midas Displays ensures our customers have easy access to product availability, technical data and pricing information. Farnell element14 will continue to invest in, and promote Midas Displays product solutions."

Midas Displays designs, manufactures and supplies an extensive portfolio of display solutions and products, which includes LCD, OLED, TFT and VFD, for a wide range of industry sectors covering aerospace, automotive, control and instrumentation, defence, building management and security, metering, point-of-sale and process control.

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