Environmental Global distribution network expanded.

Sensirion has added Avnet to its distribution network, further strengthening its ability to serve a diverse and growing customer base. This strategic collaboration combines Sensirion’s technical expertise, strong customer relationships, and commitment to delivering value-added services with Avnet’s ability to support the entire customer journey – from design to delivery. Leveraging Avnet’s global reach, vast supply chain, demand creation resources, and highly skilled engineering and technical teams, this partnership will help integrate sensor technologies into customer applications.

“We are thrilled to announce that our robust distribution network grows even stronger with the addition of Avnet as a key partner,” said David Kenneth, Senior Director Channel Sales – Americas at Sensirion. “This strategic alliance with a global technology solutions leader brings significant strengths in IoT applications, perfectly complementing Sensirion’s focus end market applications. Together, we can deliver a broader range of value-added solutions, accelerate market reach, and better serve our growing customer base.”

“Avnet is excited to partner with an innovative sensor company at the forefront of the industry,” said Alex Luorio, Senior Vice President, Global Supplier Development, Avnet. “As a recognised leader in environmental, flow, and leakage detection sensing solutions for industrial, medical, transportation, and HVAC markets, Sensirion’s proven expertise aligns with our mission to bring cutting-edge technologies to customers worldwide.”

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@sensirion @Avnet #PAuto #USA

Acquisition expands cybersecurity offering.

Rockwell Automation is to acquire privately held Avnet Data Security,  an Israeli-based cybersecurity provider with over 20 years of experience providing cybersecurity services. Avnet offers a full set of IT/OT cyber services and solutions ranging from assessments, penetration testing, network & security solutions, and training to converged IT/OT managed services.

“Avnet’s combination of service delivery, training, research, and managed services will enable us to service a much larger set of customers globally while also continuing to accelerate our portfolio development in this rapidly developing market,” said Frank Kulaszewicz, Senior Vice President, Control Products & Solutions at Rockwell Automation.

Cybersecurity is one of the fastest growing parts of Rockwell Automation’s services business. As the manufacturing industry has evolved and become more connected than ever before, legacy physical security strategies are no longer enough to protect production operations. To help our customers develop, maintain, and evolve proactive cybersecurity strategies, Rockwell Automation provides a comprehensive set of services and solutions. The extensive knowledge and experience of the Avnet team will support Rockwell Automation’s strategic objective to achieve double digit growth in Information Solutions and Connected Services by expanding our IT/OT cyber and network expertise globally.

“We are excited to join Rockwell Automation to further expand their already robust cyber offering,” said Igal Cohen, CEO of Avnet. “We are continuing to serve our existing clients while expanding our reach to service a much broader range of customers. Our passion and mission have always been to help as many organizations as possible secure their data from internal and external threats.”

The transaction is expected to close in early 2020 subject to customary approvals and conditions, and it is not expected to have a material impact on Rockwell Automation’s 2020 financial results.

#PAuto @ROKAutomation

Driving M2M sales in Europe!

New appointment brings 2G, 3G and GNSS module technology

Avnet Memec has been appointed as European distributor for Quectel, experts in M2M wireless modules. Quectel is expanding its sales channel network in Europe to drive growth of its M2M and Internet of Things business in the region.

Patrick Qian, CEO of Quectel said, “At Quectel we believe there is a huge growth potential in the M2M module market throughout Europe and Avnet Memec has demonstrated that it can make a significant contribution to driving that growth.”

He continued, “The whole team at Avnet Memec has shown they have a real understanding of the wireless modules market, particularly in M2M applications. Their strong relationships with European customers together with their impressive applications engineering support will enable us to increase market share and ensure our goals are achieved.”

Steve Haynes, president of Avnet Memec EMEA, responded, “Quectel is a pioneer in the wireless module industry and their state-of-the-art technology meets both current and future industry demands. This appointment gives us an outstanding portfolio of wireless technologies and enables us to support sophisticated wireless design including advancing M2M and Internet of Things applications.”

He added, “In addition to our usual first rate design support, our European partnership with Quectel brings the ability to offer comprehensive additional support to developers at all stages of the design process. These include, review and optimization of PCB/RF layout design, in-depth support on testing and analysis of the end-product to ensure on-time market entry for our customers.”

European distributor awards presented in Dublin

Hitachi Europe Ltd, Display Products Group (DPG) presented awards to four of its distributors for their outstanding contributions in delivering growth and design win opportunities in a challenging  but re-energized European marketplace that saw Hitachi DPG increase its market share and launch its new Rugged+ TFT display line-up.

The awards were made at its recent European distribution sales conference held in Dublin (IRL).  At the conference, MSC Germany was awarded best overall distributor for strong growth and consistently good performance in finding new designs and pushing for success. In addition, Anglia received the accolade for greatest business growth, Arrow Nordic achieved the award for best new design opportunity performance.

Mark Stanley, sales and marketing manager, Hitachi DPG said, “The distribution sales channel is an extremely important route to market for Hitachi DPG. It is essential we have strong, committed and motivated European distribution partners.” He continued, “During the past 12 months our leading distributors have excelled in developing and converting new design in and sales opportunities in what has been a challenging marketplace.” 

Accepting the overall Distributor of the Year award, Frank Dettweiler, product marketing manager, MSC GmbH said, "We are very happy to accept this award recognising MSC's continued outstanding performance promoting Hitachi displays.  One of the keys to our success has been our ability to offer customers genuine value added features and solutions, which solve their design challenges and difficulties.  Customers also reward our exceptional technical and commercial project support. MSC will continue to invest and focus on design in and product promotion activities with Hitachi DPG."

Commenting on Anglia’s award for business growth, David Potts, divisional marketing manager at Anglia, said, “The whole team at Anglia Embedded is proud to be recognised as the fastest growing Hitachi Display distributor in the European network. Hitachi is known around the world as a leader in displays for the industrial market, and we believe that the support offered by Anglia’s team especially the design in work by the FAEs has made a significant difference to their success in the UK market.”

Receiving the best design opportunity award, Steve Dyson, supplier business manager at Arrow, responded, “We are very happy to receive recognition from Hitachi for our new project performance. We are fully committed to support our customers from concept to production and beyond with the most appropriate Hitachi display solution. With the current revolution in the graphical user interface, Hitachi industrial panels and world leading IPS technology meet every possible optical requirement.”

Pan European distribution

Emerson Network Power signs European distribution agreement with Avnet Embedded

Avnet Embedded EMEA has agreed on a pan-European distribution relationship with Emerson Network Power, a business of Emerson and the global leader in enabling Business-Critical Continuity™.

Under this agreement, Avnet Embedded is authorised to sell and support the Emerson Network Power range of embedded computing standard and customised products and services including industrial motherboards, single board computers and system on modules.

Alessandro Brazzoni, director South Europe and marketing director Embedded Computing EMEA at Avnet Embedded commented on this appointment, saying, “Adding Emerson Network Power expands the breadth of technology Avnet Embedded offers to customers. Emerson Network Power is an embedded computing manufacturer with a technology leadership and an aggressive product proposition which spans standard off-the-shelf as well as custom embedded solutions. Its vertical market proposition, product portfolio and competence in different technology sectors are aligned with our core strategy and will enable Avnet Embedded to introduce state-of-the-art computing solutions based on the latest technologies where long product lifetime, reliability, quality and earlier access to the latest architectures are key to our customers.”

Peter Barlow, vice president, worldwide sales, Embedded Computing, Emerson Network Power responded, “It is great to be working with one of the leading embedded distributors in Europe. This agreement builds on the successful partnership that has already developed between different divisions of Avnet and Emerson. Avnet Embedded is a value-add distributor with strong experience in embedded solutions, an excellent reputation and world-class logistics. I am confident our customers with local needs as well as the ones operating globally will soon benefit from our combined efforts in the computing arena.”