Magnetic components development manager.

ETAL Group has appointed Philip Kind as Business Development Manager in Britain. He will leverage his 25 year sales background and impressive track record within power electronics to increase sales in growth markets such as electric vehicles, renewables, rail, oil and gas, medical and military.

Philip Kind

Humberto Salgado, Global Sales Manager at ETAL said, “Philip’s appointment is a significant step in our strategy for growth and with his strong sales experience and in-depth understanding of our industry, he is exactly the right person for the job. I’m confident he will help generate new business and build awareness of ETAL’s portfolio of custom designed products to our target industries, further strengthening our position in the UK market.

“ETAL offered me a great opportunity to join an exciting and dynamic company that is recognised globally for its outstanding quality, strong design capabilities and in-house manufacturing,” added
Philip Kind. “This new role will be an exciting challenge and I feel that I’ve joined at the perfect time to drive sales forward in 2019 and beyond.”

Philip Kind previously ran his own company Tesla Power, a technical sales agency that represented two transformer manufacturers. Prior to this he spent over 20 years in various sales positions in the power industry.

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Global Sales Manager appointed.

ETAL Group has named Humberto Salgado as its new Global Sales Manager, reporting to the President of ETAL Dan Phelan and leading its international sales team. Based in Stockholm, Humberto Salgado brings ETAL an exceptional track record in international industrial sales development.

Humbert Salgado

Commenting he said, “For me this is a great opportunity to join a successful technology business, and support its worldwide expansion. ETAL has a strong team, impressive technology and an enviable position in the market. The increasing interest in renewable energy and electric vehicles as well as growing investment in railways is creating a very positive environment for ETAL to flourish.”

Dan Phelan added, “Humberto Salgado brings ETAL’s sales team the benefit of twelve years of international sales and business development experience in a range of industrial and technology sectors. His fresh thinking and dynamic approach will add a new dimension to our business as we move forward and execute on our ambitions. We have expanded our manufacturing capacity and are well-positioned to grow to the next level.”

Humberto Salgado’s international experience covers North America, the European Union, Latin America and the Middle East. He joins ETAL from NCS Colour, where he was International Sales Manager for its colour management solutions for over four years. Previously, he spent four years with fire and explosion protection specialist Firefly AB as Global Business Development Manager and Sales Manager for Latin America and Iberia. Humberto Salgado has an MBA from the EADA Business School in Barcelona. He also has an MSc in Industrial Engineering and a Degree in Trade and International Finance from the Universidad Panamericana in Mexico City.

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Key Account Manager, Nordic region.

Mikael Lundkvist is to be Key Account Manager for the Nordic region for ETAL Group.  He will be reporting to Global Sales Manager Michael Nielsen. He brings over twenty years sales and marketing experience to the ETAL team.

Michael Nielsen said, “ETAL is expanding strongly at this time, and Mikael has exactly the right combination of sales experience and enthusiasm to build our business in the Nordic region, our home territory which is always key to our success. Mikael and I have worked together in the past and I have great respect for his professionalism. His strengths are relationship building, account development and new business growth. I am excited to welcome him to the ETAL team.”

Mikael Lundkvist added, “I see great potential in ETAL with opportunities both to strengthen our relationship with existing customers and to explore opportunities in new markets such as electric vehicles and other green technologies. I am looking forward to working with Michael and my new colleagues at ETAL to develop these opportunities fully.”

Mikael Lundkvist previously ran his own business for eight years, focussed on sales, marketing and sourcing assignments in industries including batteries and GPS Equipment. Prior to this he spent twenty years in sales, product marketing and business development positions in the electronics industry. He worked at TE Connectivity, AVX/ Elco and Thomas & Betts.

ETAL Group is expanding strongly and announced the opening of a new British Research and Development Centre with a fast turnaround prototyping and small batch facility in July. It has acquired Sussex-based transformer and wound component specialist Grandchain. ETAL Group expanded its manufacturing capacity in 2016. It now has a 5000 sq mt site at Ratmalana, Sri Lanka and a 2400 sq mt. site in Estonia.

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Global sales manager for magnetic components for power and signal applications.

The ETAL Group  has named Michael Nielsen as Global Sales Manager, reporting to Dan Phelan, President of ETAL.

Michael Nielsen

Michael Nielsen said, “I’m excited to step into a global role at a successful company with a clear strategy for growth. ETAL recently announced the opening of a second manufacturing site in Sri Lanka, increasing its worldwide manufacturing space by 50%. Following this investment, the company is positioned to grow to the next level, and I’m looking forward to working with its strong team to take it there. ETAL is recognised around the world for innovation, quality and service in magnetic components.”

Dan Phelan added, “Michael Nielsen brings ETAL the benefit of more than 10 years sales and marketing experience with electronic power technologies, spanning all the major target markets. His insights and relationships will be immensely valuable to us as we move forward and grow.”

Michael Nielsen joins ETAL from battery specialist Enersys where spent two years and was EMEA Marketing Manager, Telecom and Key Account Manager. Prior to that, he spent two years as Sales Director, EMEA and India at Boston Power working closely with the electrical vehicle market. He joined Boston Power coming from Lineage Power as Global Account Manager and Regional Sales Manager. Michael Nielsen spent eleven years altogether developing his sales career at this business, joining in 1999 when it was the Power Systems Division of Lucent Technologies, continuing when it was acquired by Tyco Electronics in 2001 and acquired again in 2007 to become Lineage Power.

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Magnetics components development manager.

ETAL Group has added Craig Ardrey to their team as Business Development Manager for ETAL magnetic components in Britain and Ireland.

Craig Ardrey

Dan Phelan, President of ETAL, said, “Craig Ardrey brings ETAL a wealth of experience in power products. His expertise and market knowledge will be extremely valuable to us in further strengthening our position in the UK market. The solutions we provide are often custom to specific projects, and our customers will appreciate his understanding of transformer and power supply specification based on a lifetime of experience.”

Craig Ardrey added, “ETAL is an exciting company with a great deal of potential. Many customers are looking for new and different solutions to address the challenges that they see in power design. With its reputation for quality, strong design capabilities and in-house manufacturing, ETAL Group is very well placed to provide this.  ETAL’s logistical service, which includes holding stock and shipping to a schedule, is also very attractive to the UK market.”

Craig Ardrey joins ETAL from Diamond Power Components, where he spent 18 months establishing and developing its power products division. Prior to this, he spent 21 years working with power products at Richardson Electronics, joining as Field Sales Engineer and rising to the position of European Marine and Avionics Manager.

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