Connectors, components & test accessories for the North America.

Cliff Electronics has strengthened its global distribution network through a strategic partnership with DigiKey, a leading global distributor headquartered in the USA. This collaboration opens new doors for Cliff in the North American market while providing DigiKey customers with immediate access to high-quality, components with same-day shipping options.* 

Key Benefits & Partnership Highlights:

• 
  Expanded Access to North American Market: With DigiKey stocking Cliff products in the US, American OEMs and engineers benefit from fast, local access to a broad range of Cliff components.
• Enhanced Brand Visibility Across Key Sectors: The partnership boosts Cliff’s presence in key markets such as professional audio, instrumentation, broadcast, and industrial control.
• Same-Day Shipping and Low MOQ Support: DigiKey’s fulfilment capabilities allow same-day deliveries and low minimum order quantities, supporting both rapid prototyping and production-scale needs. Support for Design Engineers and OEMs:

This partnership enables quicker development cycles and easier access to Cliff’s innovative solutions for design engineers globally.

Cliff’s manufacturing ensures product quality, flexibility, and agility in responding to design customization requests, with DigiKey providing a fast distribution channel to global customers.

“Partnering with DigiKey enables Cliff Electronics to serve our growing international customer base more efficiently. Their reputation for service, speed, and global reach complements our commitment to quality and innovation.” – John Hall, Managing Director, Cliff Electronics

“Cliff’s range of high-quality, reliable components fills a critical demand across several engineering sectors. Our customers value rapid access to trusted products, and Cliff’s precision engineering innovation will greatly benefit our customers.” – Heather Fulara, vice president of interconnect, electromechanical and industrial automation at DigiKey.

Cliff and DigiKey will continue to collaborate on growing product ranges, launching new SKUs, and enhancing support for design engineers. The partnership is a key part of Cliff’s long-term strategy to expand internationally while maintaining local service and expertise. 

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*The Cliff product range now available via DigiKey.

@digikey @proactivefleet #CliffElectronics #PAuto #Electronic #USA

Most comprehensive user web experience!

Electronic components distributor Digi-Key Corporation offers electronic engineers and procurement professionals "the most comprehensive user experience on the World Wide Web".

“Ensuring a positive user experience is important to us,” said Mark Larson, president and COO of Digi-Key Corporation. “We can offer members of the EE community the best components in the electronics industry and provide valuable product information, design tools, and resources—all integrated and readily available on our global websites.”

One way Digi-Key informs purchasers is by providing updated New Product Highlight pages (located on Digi-Key’s supplier pages) which showcase the applications for and specific details about the best electronic components in the industry.

Also offered on Digi-Key’s global websites are Product Training Modules (PTMs)— training portals designed to offer in-depth product knowledge regarding the latest innovations. PTMs are available on Digi-Key’s supplier pages and on Digi-Key’s YouTube channel where users can also gain instant access to the latest, industry exclusive Another Geek Moment videos featuring entertaining product demonstrations.

Some of Digi-Key’s most industry-unique resources are the TechZone^SM technology zones which house articles, white papers, and application notes based on Lighting, Microcontroller, Power, Sensor, and Wireless technologies. Stemming from these online resources are the TechZone^SM Magazines which feature articles penned by top industry professionals. Lighting, Microcontroller, Sensor, and Wireless editions can be accessed as interactive online versions or in downloadable iPad/HTML5 and PDF formats.

“In a recent independent industry survey by Hearst, Digi-Key was ranked #1 for Ease of Website Navigation and Valuable Online Content Offering by industry professionals and design engineers,” said Larson. “Our success as an Internet-based distributor is measured by the high quality of our comprehensive online resources.”

Digi-Key was also ranked #1 in web categories such as Design Support, Best Online Seminars, and Best Technology Education and Training by industry professionals and design engineers in the aforementioned 2011 Hearst study. 

As a leading integrated Internet-based distributor, information about and inventory of millions of products is accessible to customers around the globe, with all products shipped from Digi-Key’s single, North American location. The company’s integrated business model provides product and support information online to help put engineers and procurement professionals in control as they solve tough product development challenges.

The company’s online offerings and resources include: an interactive online catalog; PTM Online…On Demand^® product training modules; TechZone^SM Magazines; Another Geek Moment videos; Digi-Key toolbar; PurchasingPro for electronics buyers; TechXchange; a Mobile and Social Center; and a Reference Design Library.

The most comprehensive website?

There's a lot of hype, flannell and hyperbole about the great paradigm shift that is occurring these days in sales and marketing. Everything you've ever known has changed says Chris Rand in one of his daily (short thankfully) emails. In 2009 we spoke about discovering another mercifully brief guru, Seth Godin in his book Meatball Sundae in our blog Sundae, bloody sundae! Gradually, and to my mind surprisingly slowly, vendors in our industry are realising this.  Why the philosophy? Well we just got this release from Digi-Key Corporation, which we reproduce in full and unexpurgated form, and it set us thinking.

Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry’s broadest selection of electronic components available for immediate shipment, offers electronic engineers and procurement professionals the most comprehensive user experience on the World Wide Web.


“Ensuring a positive user experience is important to us,” said Mark Larson, president and COO of Digi-Key Corporation. “We can offer members of the EE community the best components in the electronics industry and provide valuable product information, design tools, and resources—all integrated and readily available on our global websites.”

One way Digi-Key informs purchasers is by providing updated New Product Highlight pages (located on Digi-Key’s supplier pages) which showcase the applications for and specific details about the best electronic components in the industry.

Also offered on Digi-Key’s global websites are Product Training Modules (PTMs)— training portals designed to offer in-depth product knowledge regarding the latest innovations. PTMs are available on Digi-Key’s supplier pages and on Digi-Key’s YouTube channel where users can also gain instant access to the latest, industry exclusive Another Geek Moment videos featuring entertaining product demonstrations.

Some of Digi-Key’s most industry-unique resources are the TechZone^SM technology zones which house articles, white papers, and application notes based on Lighting, Microcontroller, Power, Sensor, and Wireless technologies. Stemming from these online resources are the TechZone^SM Magazines which feature articles penned by top industry professionals. Lighting, Microcontroller, Sensor, and Wireless editions can be accessed as interactive online versions or in downloadable iPad/HTML5 and PDF formats.

“In a recent independent industry survey by Hearst, Digi-Key was ranked #1 for Ease of Website Navigation and Valuable Online Content Offering by industry professionals and design engineers,” said Larson. “Our success as an Internet-based distributor is measured by the high quality of our comprehensive online resources.”

Digi-Key was also ranked #1 in web categories such as Design Support, Best Online Seminars, and Best Technology Education and Training by industry professionals and design engineers in the aforementioned 2011 Hearst study.

As the leading integrated Internet-based distributor, information about and inventory of millions of products is accessible to customers around the globe, with all products shipped from Digi-Key’s single, North American location. The company’s integrated business model provides product and support information online to help put engineers and procurement professionals in control as they solve tough product development challenges.

The company’s online offerings and resources include: an interactive online catalog; PTM Online…On Demand® product training modules; TechZone^SM Magazines; Another Geek Moment videos; Digi-Key toolbar; PurchasingPro for electronics buyers; TechXchange; a Mobile and Social Center; and a Reference Design Library.

Well there you have it! Have they got it right in blowing their virtual trumpet about their web presence?

Out with paper!

Electronic components distributor Digi-Key Corporation has ceased production of its print catalog and will offer its products exclusively online beginning immediately. By eliminating its printed catalogs, Digi-Key’s goal is to help preserve the environment while continuing its shift to a totally integrated, global electronic-components distributor.

Additionally, Digi-Key will produce online-only versions of TechZone^™ Magazine beginning with the June 2011 Lighting Solutions issue. Customers will be able to access both the product catalog and TechZone Magazines as downloadable PDFs and interactively online. TechZone Magazine is mobile-enabled for users with an iPhone, iPod, iPad or Android-compatible mobile device. Both the Digi-Key interactive and PDF catalogs will be mobile-enabled in the future.

“By producing interactive and PDF catalogs and magazines, Digi-Key will significantly reduce its impact on the environment while providing customers with efficient, virtual access to Digi-Key’s expansive product offerings,” said Mark Larson, president and COO, Digi-Key Corporation. “Our portfolio of websites and online resources will give our customers greater access to Digi-Key’s in-stock products, while providing unparalleled information about real-time pricing, lead-times and product specifications, as well as videos, reference designs, custom editorial content and more.”

Digi-Key Corporation focuses on providing customers with superior service, which includes product selection and availability, on-time delivery and responsiveness. Using leading-edge processes and state-of-the-art technologies, Digi-Key serves a global customer base from its 600,000-square-foot facility in  Minnesota USA.

To find a catalog, visit your country-specific Digi-Key website and click on “Interactive Catalog” or “PDF Catalog” in the Resources section on the homepage. If you do not know the Web address for your country-specific Digi-Key website, visit www.digikey.com and click on “Change Country” in the upper right-hand corner of the homepage.

To find TechZone Magazine, visit www.digikey.com and click on “TechZone Magazine” in the Resources section on the homepage. There, you can view the online eBook versions of each TechZone Magazine or subscribe at the top of the page to receive electronic versions of the magazine via e-mail.

Future Professionals Day at Electronica

Electronic engineering students will have the chance to get up-close and personal with Digi-Key Corporation during Superstudium – Future Professionals Day, Friday, Nov. 12 at the electronica 2010 trade show in Munich, Germany.

Students will learn that Digi-Key stocks more board level components for immediate shipment than any other distributor in the world from more than 440 of the world's leading suppliers of semiconductor, interconnect, passive, and electromechanical products. Digi-Key also provides product information, design support services, technical services, online resources, and more to aid engineering students in their projects.

"We realize the importance of providing products and information to the next generation of electronic engineers," said Mark Larson, Digi-Key's president and COO. "They will be responsible for the innovations of the future, and we want to pave the way for them by having the product they need, when they need it and giving them the information they need to successfully complete their designs."

Starting at 10 a.m., electronic engineering students will have the opportunity to view several presentations and demonstrations at Digi-Key's booth. Additionally, students will have the opportunity to register to win one of two Vespa LX 50 2T motor scooters with custom Timbuk2 messenger bags; one of 10 HP 210-150NR Netbooks; and one of five Digi-Key PulseProject kits.
Please see the schedule below for information regarding presentations and demonstrations during Superstudium - Future Professionals Day:

• 10-10:15 a.m. – Introduction
• 10:15-11 a.m. – Presentation about engineering careers
• 11 a.m.-1:30 p.m. – Experiment stations and Digi-Key booth tours
• 2-3 p.m. – Closing presentations and raffle drawing for prizes