Components for Nordic and Baltic regions.

Franchise extension will be supported by locally-based technical and commercial staff.*

Anglia Components has extended its franchise agreement with Digi International and now represents the M2M and IoT solution provider in the Nordic and Baltic regions. One of the key reasons for the enhanced relationship between the two companies is the success of the innovative programs that Anglia runs in the Britain and Ireland with Digi to develop new business. Examples include where the two companies have collaborated to deliver technical workshops providing an introduction to RF communications and connecting wireless sensors to the cloud for remote monitoring and control, as well as discussing Digi’s hardware, software and development kit solutions.

Jurgen De Biscop, Digital and John Bowman, Anglia.

“The Nordic and Baltic regions have a large number of SMEs and Contract Electronics Manufacturers, just like the UK”, says John Bowman, Anglia’s Marketing Director. “Such customers can often be left behind by the big high service and production fulfilment distributors, whereas for Anglia, they are a key part of our customer base. We look forward to growing with Digi in these regions.”

Jurgen De Biscop, Senior Channel Manager for Digi in the EMEA region adds: “We have been impressed by Anglia’s commitment to demand creation and new customer development in the UK, which is why we presented them with an award for this activity last year. We are delighted to extend the relationship and look forward eagerly to enjoying even greater success together.”

Anglia’s Nordic/Baltic agreement with Digi follows hot on the heels of a similar business extension with STMicroelectronics, and the three companies are collaborating to deliver a one-day event, titled ‘Learn How to Seamlessly Transition to Linux-Based MPUs’ in Reading (GB) on the 22nd April.

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*Anglia is currently interviewing candidates for a Managing Director and FAEs based in the Nordics to support its business activities in the area.

@angliaLive @digidotcom @BWW_Comms #Electronics #PAuto #Baltic

Semiconductors for the Baltics.

An enhanced franchise agreement with STMicroelectronics has been enterred into by Anglia Components. This extends its authorised sales territory to include the Nordic and Baltic regions. This strategic development reflects STMicroelectronics’ confidence in Anglia’s ability to drive market growth in these territories. It also reinforces the leading semiconductor company’s commitment to a regional distribution model, in contrast to the globalised, homogenous approach adopted by many US-based chip makers which removes customer choice.

To support this expansion, Anglia will be recruiting a Nordics Manager and Field Application Engineers (FAEs), based in the territory.

Anglia’s Marketing Director, John Bowman says “Anglia’s ethos has always been to listen to customers’ needs. We believe that this is the way to build a strong, valuable and resilient business model. The so-called ‘High Service’ and broadline fulfilment distributors do not support the complex needs of the smaller and medium-sized customers, and critically they do not provide access to engineering resource. Their commitment is primarily to their shareholders, not their customers, so even basic services like holding inventory are not adequately supported. In direct contrast, Anglia values customers of all shapes and sizes, we focus our efforts on nurturing these relationships to grow and benefit together. This customer centric approach means they can always rely on us to provide technical and commercial support, and have access to our vast, locally-held inventory.”

STM's VP Channel Sales, EMEA at STMicroelectronics, Frank Wolinski remarked “We are impressed by the innovation and ambition shown by Anglia. They have demonstrated their commitment to ST with initiatives such as the Ezysample program, which enables customers to get free samples of every ST new product introduction (NPI), and the fact that they stock more ST devkits than any other distributor. We believe that Anglia can bring the same levels of service and customer engagement for ST in the Nordics (Denmark, Finland, Norway, Sweden) and the Baltics (Estonia, Latvia, Lithuania) that they have offered for over 50 years to customers in the UK and Ireland, expanding ST’s market presence in these important regions.”

Just as in Britain and Ireland, Nordic & Baltic customers buying ST through Anglia can also use Anglia Live, Anglia’s e-commerce platform which offers a FedEx 1-2 day delivery service across the region.

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@angliaLive @ST_World @BWW_Comms #Electronics #PAuto

Rental services in Nordic and Baltic regions.

Electro Rent and CN Rood are partnering in a new co-operative agreement that will offer companies in the Nordic and Baltic regions better access to rental service options and localised support for test and measurement (T&M) equipment.

“We are extremely pleased with this agreement with CN Rood, as it brings together Electro Rent’s rental expertise with the trusted name of CN Rood as a leading technical specialist in the Nordics and Baltic” states Gavin Lessing-Caller, Senior Vice President and General Manager EMEA and Technology Products at Electro Rent. “Our combined expertise will deliver even greater value and enhanced local customer support. Together, we have the right solution for every need”

With this new agreement, companies will be able to tap into all the benefits of T&M solutions that leverage the rental expertise of Electro Rent and the local market knowledge and presence of CN Rood.

The potential to hire multi-vendor T&M equipment presents an exciting proposition for both existing and new customers in the region, as the CN Rood’s CEO Benny Polleunis explains: "It’s highly positive that we can provide our customers with more possibilities. Partnering with Electro Rent increases our offerings to customers enormously with regard to options, brands and technologies.”

Advanced test and measurement equipment is essential for accurate and reliable measurements in a wide range of industries. However, purchasing this equipment can be a significant investment, so companies of all sizes are looking for ways to access the equipment they need to stay ahead of the competition without using valuable CapEx funds.

Renting test and measurement equipment has become an important alternative for those who are looking to save on costs while still utilizing the latest technology. By leveraging the benefits of rental, companies can cut the cost of adopting new equipment without committing to significant capital expenditure.

Notably, Electro Rent rather than CN Rood will process orders from Nordic and Baltic customers, for reasons that Benny Polleunis sets out: “The entire Electro Rent organisation is geared towards rental solutions, so tapping into that expertise provides benefits to customers. However, companies will of course continue to gain from the regional experience of CN Rood, accessing all the same support and knowledge that we have accumulated over many decades. That's the wonderful thing about this co-operation: using each other's strengths to create genuine competitive gain for customers.”

@ElectroRentEMEA @cnrood @mepaxIntPR #Automation #TandM