Test and technology leader appoints VP & EMEA General Manager.

To work closely with company leadership to implement impactful regional strategies, enhance direct engagement with clients and partners, and strengthen customer relationships.

Electro Rent has appointed Nicolai Moresco as Vice President and General Manager for EMEA. He brings more than 25 years of international leadership experience in sales, strategy, and operations, most recently serving as SVP & GM for Central and Southern Europe at Dell Technologies.

Nicolai Moresco

This executive appointment underscores Electro Rent’s ongoing commitment to delivering cost-effective, flexible, and scalable technology access through its unique one-source model—encompassing rental, flexible financing, sales of new and pre-owned equipment, and asset optimisation services.

Moresco is widely recognised for driving transformational go-to-market strategies and delivering measurable outcomes across hardware, software, and services. He has consistently demonstrated success in building high-performing teams, enhancing customer satisfaction, and driving growth through strategic channel and partner ecosystems.

“I am thrilled to join Electro Rent at such a pivotal time,” said Moresco. “Test equipment users across Europe are under increasing pressure to innovate rapidly and cost-effectively. Electro Rent’s one-source model—built around rental, flexible financing, new and used purchase, and asset optimization—offers a smarter way to access the technology they need, and in the case of rental, without the burden of ownership". I look forward to working closely with our customers and partners to deliver shared value and accelerate growth.”

“Nicolai’s appointment is a strategic accelerator for our EMEA business,” said Alan Mayer, Chief Revenue Officer at Electro Rent. “His leadership and expertise will enhance the way we serve our customers, empower our team members, and deepen collaboration with our highly valued OEM partners. This is a meaningful step forward as we help our stakeholders navigate today’s challenges while capturing tomorrow’s opportunities.”

He will focus on strengthening Electro Rent’s alignment with its strategic original equipment manufacturer (OEM) partners, including, but not limited to, Keysight Technologies, Rohde & Schwarz, Tektronix, Anritsu, EXFO, and Viavi, while also expanding collaborations with additional partners to enhance customer value across EMEA. His experience in building mutually beneficial partner ecosystems will drive enhanced joint value creation and expand Electro Rent’s market presence across the region.

---

@ElectroRentEMEA @mepaxIntPR #Automation #TandM