Thursday, September 3, 2015

Social media tips for automation industry!

Last March we announced the publication of Authentia's 2015 Control System Integrators Digital Marketing Benchmark Report.  This proved to be a very popular item topping our most visited "end of" period (week or month) on several occasions.

Now the Technical PR agency, Stone Junction has released a one-page guide, analysing social media presence across the automation industry. The social media style of top global automation companies is examined, taking into consideration presence on Twitter, Facebook and LinkedIn. The guide is available for download here.

As well as looking at the amount of connections that several companies have across three channels, the guide also provides useful tips on how to achieve success similar to Schneider Electric, Rockwell Automation and ABB Robotics.

"It's common knowledge that the automation and engineering industry is falling behind in the digital revolution," explains Jessica Phillips, account executive at Stone Junction. "The guide is aimed at companies who are getting started with social media and want to take inspiration from the bigger names. As a company that works every day to build social media presence for our clients from technical and technology sectors, we believe that the companies included in the guide represent the division of the automation industry who make the most of all social media channels."

• Stone Junction is a technical and technology PR agency based in Staffordshire, (GB) that manages social media for companies such as COPA-DATA UK, Renishaw PLC and Boulting Technology. Stone Junction regularly updates its blog with posts that include hints and tips for PR and marketing tactics. Regular topics include social media, SEO and email marketing.

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