The launch of SIS-TA, Smart Industry Store – Technology Access, a newly established subsidiary designed to address the growing demand for fast, transparent, and highly efficient procurement processes within industrial automation has been launched by Stemmer Imaging. This enterprise, SIS-TA, introduces a fully digital and transactional sales platform for smart industry components.
Responding to Changing Customer Expectations.
Industrial purchasing behaviour has fundamentally changed in recent
years. Customers increasingly conduct product research, technology
comparisons, and supplier evaluations digitally and independently. At
the same time, expectations regarding transparent pricing, immediate
availability, and direct ordering capabilities continue to rise.
SIS-TA was specifically created to address these market developments with a digital-first approach tailored to customers who require fast and efficient procurement processes for industrial automation products.
“The market is shifting from education to execution,” explains Mike Weccardt CEO, SIS- TA GmbH “Customers increasingly know exactly what they need and expect frictionless purchasing experiences with maximum transparency and speed.”
A transactional platform for industrial automation.
The new online platform serves as the central customer interface,
covering the complete purchasing process from product selection and
availability checks to transparent pricing and direct ordering.
At launch, SIS-TA focuses on machine vision products including cameras, optics, lighting, and frame grabbers. Over time, the portfolio will expand to include additional smart industry technologies such as cobots, AMRs, industrial sensors, smart cameras, motion control solutions, industrial I/O, and PLC systems.
SIS-TA will provide AI-powered first- and second-level support to ensure fast and efficient customer assistance. For more complex projects, solutions, and applications, customers will have access to Stemmer's expert support organisation and its highly specialised engineering teams.
Strategic expansion into new customer segments.
SIS-TA is specifically designed to address customer groups that
increasingly prioritise speed, price transparency, and simplified
procurement processes. The platform enables Stemmer Imaging to expand
into new market segments while strengthening long-term customer
relationships within the broader group ecosystem.
The operating model has been intentionally designed to remain lean, scalable, and highly automated, allowing rapid adaptation to changing market requirements and future portfolio expansion.
SIS-TA takes the next strategic step in industrial digitalisation - combining competitive products, digital sales models, and integrated services into a future- oriented smart industry platform.
@stemmerimaging #PAuto
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