Lane Electronics has implemented a major upgrade to its website. The internet is a very important sales channel for any company and ensuring customers have a seamless and satisfactory experience is essential.
Key elements of the new Lane Electronics website include:
- A new e-commerce shop with improved product filtering, detailed technical specifications and latest product images. More product categories are highlighted including those dedicated to the various types of connectors, backshells, caps, contacts, heat shrink boots, RF components and spares. Thousands of parts are featured in the new store, nearly doubling the amount available to be bought online.
- An extended part number cross reference page with improved functionality and more user-friendly interface.
- Quick access to over 127 product types or product ranges filtered by: type, manufactured by, market sectors and specification.
- Access to the latest PDF Catalogues of all products available - 132 downloads in total.
- New keyword and part number ‘search’ functionality providing and improved customer experience.
Nick Wheeler, Sales Director at Lane Electronics, says, “Our products cover a very diverse range of applications and we need to offer every customer the simplest and fastest way to find the exact product they require. E-commerce is now essential, allowing orders to be placed by our customers without having to rely on our sales office being open. The huge increase in products available in our store will greatly increase the convenience of buying from us.”
@FC_Lane @proactivefleet #PAuto #TandM
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