Market share leadership award!

Advanced features, durability and reliability cited in recognising Anritsu Site Master™ Cable and Antenna Analysers

Anritsu Corporation has been presented with the 2013 Global Market Share Leadership Award in Cable and Antenna Analysers by Frost & Sullivan. The award was presented as “prestigious recognition of Anritsu’s accomplishments in cable and antenna analysers” and acknowledged the features, durability, and reliability of the Site Master cable and antenna analyser family in making the announcement.

“A strong product portfolio, coupled with a committed approach to enhance the functionalities of its existing products, has led Anritsu to develop an edge over its competition in the global cable and antenna analyzer market. Anritsu has leveraged its core competencies to provide innovative products that raise the bar on the portability, usability, and reliability that have helped it lead the market and maximise customer satisfaction,” said Frost & Sullivan Industry Analyst, Prathima Bommakanti.

The Frost & Sullivan Award for Market Share Leadership recognises a company’s leadership position within the industry in terms of revenues or units. Anritsu was presented with the award after Frost & Sullivan analysts conducted a thorough market evaluation that also considered three other factors: continuous product improvement, strong customer-centric focus, and a focus on research and development. In making the announcement, Frost & Sullivan referenced the Site Master S331L analyser and its advanced features, user-friendly design, reliability, and cost-effectiveness as an example of Anritsu’s leadership.

“Anritsu established the handheld cable and antenna analyser market in 1995 with the introduction of the first Site Master. Nine generations later, we continually redefine the market by developing instruments that address technology changes and customer needs. Earning the Frost & Sullivan Market Share Leadership Award is testament to our commitment to design the most innovative cable and antenna analyzers that satisfy the testing requirements of field engineers and technicians worldwide,” said Donn Mulder, Senior Vice President, Anritsu Company U.S.

Frost & Sullivan used its CEO’s 360-Degree Perspective™, which serves as the foundation of its TEAM Research™ methodology, during the award evaluation process. This unique approach enables the company to determine how best-in-class companies worldwide manage growth, innovation and leadership.