“Integrating marketing tactics and campaigns across events, publications, face-to-face opportunities, and digital communications translates into increased efficiencies for companies,” said ISA Corporate Partnerships Manager Jennifer Infantino. “Our partners utilize their sponsorship programs to maintain consistent messages, leverage the power of frequency, and achieve top-of-mind awareness among a highly qualified group of professionals.”
The program has three levels of partnership opportunities: ISA Strategic Partners, ISA Corporate Partners, and ISA Automation Week Partners.
Fluke Corporation is an ISA Strategic Partner, the highest level of partnership within the program. Fluke’s 2011 partnership will focus on a test and measurement platform, with marketing and educational opportunities centered on Fluke’s line of electronic test tools and software.
GE Energy, Honeywell Process Solutions, and OSIsoft are ISA Corporate Partners. OSIsoft, an ISA Automation Week Partner in 2010, made the decision to renew its partnership at a higher level in 2011.
"Our partnership with ISA is an important part of our overall marketing strategy, and we have seen significant value in the first year of that partnership," said OSIsoft VP of Marketing Jon Peterson. “ISA connects us with the right audience, and the partnerships program allows us to focus and leverage our marketing outreach."
GE Energy also decided to renew its partnership at the ISA Corporate Partner level, with an increased focus on customized web seminars and technical resources that the company can share with its customers.
“We are proud to announce our 2011 partnerships with these key industry leaders,” said ISA Executive Director and CEO Patrick Gouhin. “Each of our partners offers a distinct value proposition to the automation community. We look forward to working with each company to maximize their return on investment and further develop their relationship with ISA and the professionals we serve.”
Discussions are underway with several companies interested in ISA Automation Week partnerships, a three-month intensive marketing package focused around ISA’s annual event in October. In 2010, ARC Advisory Group, OSIsoft, Schneider Electric, and Wind River were ISA Automation Week Partners.
ISA works with world-renowned sponsorship organization IEG to analyse and evaluate sponsor needs and develop strategies for increasing sponsorship’s return on investment. IEG is a leading provider of consulting, valuation, measurement, research and training to the global sponsorship industry. IEG’s 5,000 clients include the NFL, UNICEF, the Houston Livestock Show and Rodeo, Credit Suisse, Diageo, and Subway. The organisation works to help properties and sponsors make the most of sponsorship dollars, and features a division focused on evaluating the true value of sponsorship packages.
In May of 2010, ISA rolled out a partnership dashboard web site to help partners stay up-to-date on their benefits and exposure opportunities. The dashboard is a 24/7, password protected, customized web site that provides partners with extensive information on contract terms, deliverables, opportunities, and upcoming action items.
The dashboards were recognized as an innovation in partner fulfillment and servicing by IEG in an internationally published article in August 2010. “Demonstrating that best practices don’t have to come from pro sports or other large, high profile properties, the International Society of Automation has launched an online dashboard as a servicing tool for partners…such tools can play an especially important role for partners who are not heavily involved in sponsorship and/or don’t have large marketing staffs,” the article reported.
2011 partnership opportunities will be limited to a small number of companies at each level in order to give the highest level of visibility to each of ISA’s partners.
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