EMEA appointment in Test & Measurenent rental.

Helping strengthen customers with market-leading test and measurement solutions, backed by trusted OEM partnerships.

Stijn Sallaerts

Stijn Sallaerts has been appointed as VP and General Manager, Europe, Middle East & Africa (EMEA) with Electro Rent. In this role, Stijn will lead the company's European business, driving growth across strategic markets including Aerospace & Defence, Semiconductor, Wireline and Wireless Telecoms, and AI Infrastructure & Data Centres, while strengthening customer relationships and strategic OEM partnerships throughout the region.

Mike Clark, Chief Executive Officer of Electro Rent, commented: "Stijn combines deep technical expertise with exceptional commercial leadership and a relentless focus on customer success. His global experience, strategic mindset, and ability to build strong customer and OEM partnerships make him the ideal leader to accelerate our growth across the region."

Stijn brings more than 20 years of international leadership experience in the electronic test and measurement industry. Having held senior commercial, product management, and executive leadership positions across Europe, Asia, and North America, he has successfully led global product management, procurement, operations, and commercial organisations while helping shape Electro Rent's long-term growth strategy.

He holds a Bachelor's degree in Electronic Engineering from KU Leuven (Belgium) and an MBA from Vlerick Business School (Belgium), combining deep technical expertise with strategic business leadership. Throughout his career, Stijn has built strong partnerships with many of the world's leading test and measurement equipment manufacturers, shaping Electro Rent's global product portfolio and enabling customers to access the technologies they need to innovate faster and more efficiently.

Commenting on his appointment, Stijn said: "Electro Rent has a proud heritage of helping customers access the technologies they need to innovate faster and more efficiently. I am honoured to lead our European organisation and excited to work alongside our talented teams, customers and OEM partners as we continue to strengthen our market position, expand our partnerships and deliver the flexibility, technical expertise and customer experience that differentiate Electro Rent."

As VP and General Manager, EMEA, Stijn will focus on accelerating growth in strategic technology markets, strengthening OEM partnerships, driving operational excellence.

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@ElectroRentEMEA @mepaxIntPR #TandM #PAuto

60 years renting test & measurement.

Helping engineers, innovators, and procurement teams bring ideas to life with greater speed, flexibility, and confidence.

Founded in 1965 as a pioneer in test equipment rental, Electro Rent has evolved into a trusted one-source partner offering a comprehensive portfolio of rental, leasing, certified pre-owned, and new equipment, along with asset optimisation for organisations managing complex or high-stakes testing requirements globally.

Over six decades, Electro Rent has expanded its global footprint significantly, supported by continued investment. Strategic acquisitions, including Microlease and Livingston, strengthened Electro Rent’s presence across EMEA, while new offices in APAC supported its transformation into a truly global organization.

“For six decades, our mission has been clear – simplify access to the tools that fuel innovation,” said George Acris, Vice President, Global Marketing at Electro Rent. “As technology advances and timelines accelerate, our role as a flexible, OEM-independent partner has never been more vital. We help our customers reduce cost, avoid delays, and stay ahead of what’s next.”

To commemorate the milestone, Electro Rent is highlighting 15 innovations that redefined how customers source and manage test equipment, including the MyER™ customer portal, flexible Rent-to-Own programs, and dedicated application engineering support.

With deep technical capabilities and over $1 billion of test equipment, Electro Rent continues to serve industries where precision and performance are the top priority, including aerospace and defense, semiconductors, telecommunications, and automotive electronics, among others.

The company’s continued global investment, including warehouses and operational facilities in California, Mechelen (BE), and Penang (MY), reinforces Electro Rent’s long-term commitment to serving customers worldwide.

As AI, 5G, EVs, satellites, and future innovations redefine the future, Electro Rent remains committed to guiding engineers toward smarter testing decisions—with the freedom to test what’s next, without limits.

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@ElectroRentEMEA @rushrentals  @mepaxIntPR #Automation #TandM #PAuto

Test and technology leader appoints VP & EMEA General Manager.

To work closely with company leadership to implement impactful regional strategies, enhance direct engagement with clients and partners, and strengthen customer relationships.

Electro Rent has appointed Nicolai Moresco as Vice President and General Manager for EMEA. He brings more than 25 years of international leadership experience in sales, strategy, and operations, most recently serving as SVP & GM for Central and Southern Europe at Dell Technologies.

Nicolai Moresco

This executive appointment underscores Electro Rent’s ongoing commitment to delivering cost-effective, flexible, and scalable technology access through its unique one-source model—encompassing rental, flexible financing, sales of new and pre-owned equipment, and asset optimisation services.

Moresco is widely recognised for driving transformational go-to-market strategies and delivering measurable outcomes across hardware, software, and services. He has consistently demonstrated success in building high-performing teams, enhancing customer satisfaction, and driving growth through strategic channel and partner ecosystems.

“I am thrilled to join Electro Rent at such a pivotal time,” said Moresco. “Test equipment users across Europe are under increasing pressure to innovate rapidly and cost-effectively. Electro Rent’s one-source model—built around rental, flexible financing, new and used purchase, and asset optimization—offers a smarter way to access the technology they need, and in the case of rental, without the burden of ownership". I look forward to working closely with our customers and partners to deliver shared value and accelerate growth.”

“Nicolai’s appointment is a strategic accelerator for our EMEA business,” said Alan Mayer, Chief Revenue Officer at Electro Rent. “His leadership and expertise will enhance the way we serve our customers, empower our team members, and deepen collaboration with our highly valued OEM partners. This is a meaningful step forward as we help our stakeholders navigate today’s challenges while capturing tomorrow’s opportunities.”

He will focus on strengthening Electro Rent’s alignment with its strategic original equipment manufacturer (OEM) partners, including, but not limited to, Keysight Technologies, Rohde & Schwarz, Tektronix, Anritsu, EXFO, and Viavi, while also expanding collaborations with additional partners to enhance customer value across EMEA. His experience in building mutually beneficial partner ecosystems will drive enhanced joint value creation and expand Electro Rent’s market presence across the region.

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@ElectroRentEMEA @mepaxIntPR #Automation #TandM

New money man!

Appointment of chief revenue officer to leverage a best-in-class go-to-market strategy and customer success background to drive growth.

Alan Mayer

Electro Rent has appointed Alan Mayer as its Chief Revenue Officer (CRO) to spearhead the company’s growth plans.  Alan joins Electro Rent with extensive global customer experience across multiple segments and verticals in technology companies, from startups to the Global 500, in both corporate and public sectors.

He has led sales, services, and customer success teams to champion the evolving needs of customers across the business for 22 years with Dell . He also led the worldwide channel strategy for services and the execution of critical products and programs for channel, distribution, and retail to better serve partners and customers. A graduate of Arizona State University, Alan joins Electro Rent from cyber advisory and solutions leader Optiv, where he was Senior Vice President, Partners, Alliances and Solutions.

“Alan’s expertise will be key to ensuring our growth and demonstrating the value of Electro Rent’s services to leading organizations using test and technology equipment,” said Mike Clark, Electro Rent CEO. “These organiz\sations can benefit from the burgeoning rental model, greatly reducing their capital investment needs and driving efficiencies. Alan will ensure that we are positioned to deliver maximum customer value as the go-to global provider of electronic test equipment and technology rental services.”

“I am thrilled to pair my expertise in enabling growth at leading technology companies with Electro Rent’s unique market proposition as the smart solution for test and technology equipment use,” added Alan. “The customer value of Electro Rent’s proposition is immense and poised for much greater adoption. I am delighted to help Electro Rent serve these customers.”

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@ElectroRentEMEA @mepaxIntPR #Automation #TandM 

Test equipment for rent throughout Europe.

Specialist test & measurement equipment for data centres and RAN/Mobile applications

The European expansion of Electro Rent's strategic distribution agreement with EXFO, the communications industry’s test, monitoring and analytics experts, has been announced. This new agreement enhances the existing collaboration between EXFO and Electro Rent by adding European distribution to an already robust rental and certified pre-owned (CPO) portfolio.

"At Electro Rent, 5G and data centres are areas of strategic focus. With that in mind, this new agreement with EXFO is a tremendous win for our customers. EXFO is a wonderful partner to work with, they address the heart of these strategic markets for us, and this distribution agreement allows us to better help our customers navigate stormy financial seas." said Stijn Sallaerts, Vice President of Product Group at Electro Rent.

This new distribution agreement offers Electro Rent customers the convenience of selecting the acquisition method that best fits their requirements. Now, Electro Rent customers can acquire the EXFO equipment they need via purchase, lease, or rental. Rental, lease and pre-owned options help customers better preserve precious CapEX by providing the opportunity to gain access to needed instruments with OpEX funds.

Gavin Lessing-Caller, Senior Vice President Global Sales and Marketing at Electro Rent, said, “This new distribution agreement combines EXFO’s technical expertise and product breadth with Electro Rent’s speed, convenience, and fast shipping thanks to our two European warehouses and logistic hubs.”

“The expanded distribution agreement further strengthens the longstanding and successful collaboration with Electro Rent, and extends the reach of EXFO’s industry-leading solutions for data centre and mobile environments across the Europe regions," said Wim te Niet, Vice President EMEA at EXFO

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@ElectroRentEMEA @EXFO @mepaxIntPR #Automation #TandM #Europe

Rental services in Nordic and Baltic regions.

Electro Rent and CN Rood are partnering in a new co-operative agreement that will offer companies in the Nordic and Baltic regions better access to rental service options and localised support for test and measurement (T&M) equipment.

“We are extremely pleased with this agreement with CN Rood, as it brings together Electro Rent’s rental expertise with the trusted name of CN Rood as a leading technical specialist in the Nordics and Baltic” states Gavin Lessing-Caller, Senior Vice President and General Manager EMEA and Technology Products at Electro Rent. “Our combined expertise will deliver even greater value and enhanced local customer support. Together, we have the right solution for every need”

With this new agreement, companies will be able to tap into all the benefits of T&M solutions that leverage the rental expertise of Electro Rent and the local market knowledge and presence of CN Rood.

The potential to hire multi-vendor T&M equipment presents an exciting proposition for both existing and new customers in the region, as the CN Rood’s CEO Benny Polleunis explains: "It’s highly positive that we can provide our customers with more possibilities. Partnering with Electro Rent increases our offerings to customers enormously with regard to options, brands and technologies.”

Advanced test and measurement equipment is essential for accurate and reliable measurements in a wide range of industries. However, purchasing this equipment can be a significant investment, so companies of all sizes are looking for ways to access the equipment they need to stay ahead of the competition without using valuable CapEx funds.

Renting test and measurement equipment has become an important alternative for those who are looking to save on costs while still utilizing the latest technology. By leveraging the benefits of rental, companies can cut the cost of adopting new equipment without committing to significant capital expenditure.

Notably, Electro Rent rather than CN Rood will process orders from Nordic and Baltic customers, for reasons that Benny Polleunis sets out: “The entire Electro Rent organisation is geared towards rental solutions, so tapping into that expertise provides benefits to customers. However, companies will of course continue to gain from the regional experience of CN Rood, accessing all the same support and knowledge that we have accumulated over many decades. That's the wonderful thing about this co-operation: using each other's strengths to create genuine competitive gain for customers.”

@ElectroRentEMEA @cnrood @mepaxIntPR #Automation #TandM

Where is it? Save time spent searching!

Electro Rent has launched a high-performance, easy-to-use IoT tracker, helping businesses track test and measurement assets across their field services. The new device is ideal for any company that currently finds itself spending too much time and money trying to find misplaced or stolen assets.

Part of their asset optimisation services, the tracker monitors the locations of assets and communicates back to Electro Rent’s market-leading LEO asset optimisation software (powered by Oracle Cloud). Users can see the real-time localisation of their T&M assets from anywhere in the world. The service, which uses state-of-the-art IoT technology, is available now to all Electro Rent customers, with a growing number of telecoms operators/subcontractors, power installers and industrial subcontractors among the early adopters.

Notably, integrated device communication facilitates data transmission over the phone network. Electro Rent’s IoT tracker quickly reads the location of any lost or stolen assets via three different methods, selecting the best approach based on the user’s location. The device reads the location of test and measurement assets by using: GPS satellites with 5 to 10m accuracy; the location associated with any nearby Wi-Fi HubSpot or Wi-Fi router with 5 to 20m accuracy; or the mobile phone network within 100m accuracy.

Thanks to an integral accelerometer, a trigger alarm feature on the IoT tracker allows easy monitoring following any movement events. Users can view and track asset movement trails on a map with their cloud-based LEO online account. The technology also permits users to zero-in on assets with filters by depot, category, model and date.

Aside from asset location and tracking, Electro Rent’s IoT tracker provides many additional benefits, not least the potential to optimise the valuable time of field service engineers. Furthermore, businesses can use the device to identify both in-demand and underused assets, improving utilisation or prompting investment/disposal opportunities at the right time. It can also assist in insurance claims when assets are lost.

The IoT data is accessible via their software as a service (SaaS) from anywhere in the world via the user’s cloud-based LEO online account. There is no requirement for local software installation, or for readers in depots or vans. The SaaS embeds the latest OWASP (Open Web Application Security Project) cybersecurity standards via a web browser, removing the need for internal integration or IT costs.

This ultra-portable, compact device has a dimensional envelope of just 79 x 79 x 26mm and features a rugged, IP67-rated design to withstand harsh working environments. Various power options are offered including 3xAA alkaline batteries, Li rechargeable battery offering up to four years of service between charges or Li rechargeable battery with optional solar panel for potentially unlimited battery life.

As a final point, there are no hidden costs whatsoever: the price includes hosting and global data roaming. Electro Rent’s bespoke ERP integration service with internal IT systems is available on request.

@ElectroRentEMEA @mepaxIntPR #PAuto #IoT #AssetManagement

Equipment investment strategies put to the test!

Electro Rent outlines how companies can combat the impacts of the current economic challenges and mitigate risks set out in several recent reports from prominent industry commentators

In light of current economic conditions predicted by numerous recent reports, electronic test equipment specialist Electro Rent has advice for any companies looking to mitigate this financial pressure when sourcing the equipment they need. The argument in favour of test equipment rental is already compelling and growing in favour across the industry spectrum, but in uncertain economic times, there arises even more need to replace legacy-based purchasing strategies with a smarter way forward.

With economic headwinds driven by factors such as higher costs, inflation and geopolitical uncertainty, the EU’s recent forecast report outlines the potential impact on new investment: “Heightened uncertainty around the unfolding of the geopolitical situation and its impact on the demand outlook are set to weigh on companies’ investment decisions and delay the realisation of investment plans.”

A May 2022 report by Deloitte Insights already warned that “the negative effect is particularly pronounced for companies’ operating margins, which are under pressure from a higher cost base due to rising energy and commodity prices”. In June 2022, the OECD’s Economic Outlook said that growth is set to be markedly weaker than expected in almost all economies. Many of the hardest-hit countries are in Europe, which is highly exposed to current market challenges, including the impacts of the energy crisis and inflation. All of this could impact on accessing the electronic test equipment that companies require, on time and on budget.

More and more companies are therefore turning to rental test equipment as a cost-effective yet reliable means of meeting the requirements of budget-conscious, lead-time restricted projects. Renting not only provides immediate access to the latest test equipment technologies from all major brands, but it also keeps projects on track and avoids the typical risks associated with capital expenditure, such as a large hit to balance sheet liquidity, asset depreciation and slow return-on-investment. Renting also allows companies to easily ramp up and down in line with demand. Moreover, those renting can change their test equipment whenever necessary, providing the flexibility to support an ever-evolving industrial and economic landscape.

Electro Rent has extensive experience in advising customers on solutions that help them navigate different financial situations in a safe and effective way. Based on over half a century of managing test equipment investments - amid a broad spread of economic trading conditions - the company knows how to supply this equipment in a flexible manner, minimising the potential consequences of an economic downturn and keeping test schedules going without the need for capital investment.

“The key is maintaining business agility and ensuring sufficient flexibility to deal with fluctuating economic conditions,” explains George Acris, Vice President Marketing EMEA at Electro Rent. “High-end electronic test equipment is available that many are not even aware can be procured on a rental basis. For example, by using Electro Rent, customers can deploy the latest spectrum or network analyser for a high-frequency test just for the period required. No more, no less.”

Companies can achieve this ambition simply by paying as they go from their operating budget. As a point of note, it is possible to rent equipment of this type for periods as short as one week. Moreover, the equipment is available immediately, which is a huge advantage in the current climate of long lead times, avoiding any frustrating project delays that can derail product launch dates.

“Many companies in defence and electronic goods development, as well as those in telecom installation and maintenance, for example, are already using this concept effectively and saving an average of 25% on their equipment costs while being able to deploy as needed,” says Acris. “This strategy is a proven way of keeping pace with the latest test equipment technologies, retaining total flexibility to adapt and react in line with economic uncertainty.”

Evidence is building from expert commentators that economic challenges continue to lay ahead for some time to come, so now has never been a better time for companies to look again at how they procure equipment. Electro Rent has some very effective options available to help mitigate any challenges that the economy may present moving forward.

@ElectroRentEMEA @mepaxIntPR #Automation #Rental

Pre-owned test equipment easily obtained on-line.

Electro Rent has launched a new e-commerce feature to its website in France and Britain. This user-friendly feature provides current and new customers with the ability to purchase certified pre-owned (CPO) test equipment directly online. Supporting the company’s reputation as an easy trading partner, the customer purchasing experience just became even more efficient and effective.

Providing the customer with added value, Electro Rent’s e-commerce feature brings self-serve functionality and convenience to the CPO test equipment marketplace. Customers can now take advantage of straightforward, automated purchasing in just four steps. Available 24/7, e-commerce allows test professionals, engineers and project/programme managers to secure equipment in stock with immediate effect.

At the Electro Rent website, simply click on ‘Buy Used Test Equipment’ (under the Services tab) and browse the extensive range of fully calibrated and ready-to-ship CPO products available. A number of filters are available to refine each search, including manufacturer, product group and sub-product group. Full product details, specification and price are clear to view for each selectable product.

A shopping cart facility and the potential to create an account and track/view all order information makes for an experience that will be familiar to many who benefit from online retail shopping. Furthermore, secure and verified transactions provide complete peace of mind for finance co-ordinators, with all major credit cards accepted. Every order for CPO test equipment comes with free delivery.

“Electro Rent is constantly looking for ways to provide market differentiation and deliver genuine added value to customers,” says Gavin Lessing-Caller, the company’s Senior Vice President and General Manager EMEA and Technology Products. “The retail market has for many years utilised e-commerce, simplifying the entire online purchasing experience. We want to ensure that industry professionals benefit from the same level of convenience for their CPO test equipment needs. More and more companies are turning to CPO test equipment as a cost-effective yet reliable means of meeting the requirements of budget-conscious, lead-time restricted projects. The Electro Rent e-commerce feature simplifies that journey for our customers in France and the UK.”

@ElectroRentEMEA @mepaxIntPR #PAuto #TandM #France #Britain

Global provider of test and technology solutions consolodates.

Microlease, along with the Livingston brand and Electro Rent in Europe, have completed the consolidation of their European operations. The three companies will operate within the global Electro Rent Corporation as Electro Rent.

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“At Electro Rent, we will be able to deliver brand-independent solutions and unparalleled availability with rapid delivery of a vast range of equipment, anywhere in the world”, said Peter Collingwood, Chief Executive, Europe. “Combined with a wide variety of procurement options, flexible finance options and world-class asset optimisation solutions, we’re ideally placed to help customers get maximum value from test-related investments.”

This will give its customers access to a global inventory worth more than $1.2bn. With over 300 quality brands all available from one source, including major brands like Anritsu, EXFO, Fluke, Keithley, Keysight Technologies, Rohde & Schwarz, Tektronix, Viavi and more, this is the largest test equipment inventory in Europe.

By drawing on expertise from across the Electro Rent Corporation, their team of highly experienced engineers, finance, and asset management specialists will support a diverse range of customers with their toughest technical and financial test and measurement demands.

With ongoing investment into new integrated business systems, a state-of-the-art Customer Portal and new multi-featured website, Electro Rent will offer customers everything they need to keep pace with the rapid rate of technological change and innovate in the modern world.

Since the start of the integration of its business, Electro Rent has continued to invest heavily in emerging and growing technologies, including $10m in 5G in 2019 alone. The move to one single brand will also benefit the employees and partners of all three companies by boosting global investment and creating new opportunities for collaboration.

Electro Rent’s global leadership in test and technology solutions and services was recognised recently by Frost & Sullivan with the Company of the Year Award for 2019 Global Asset Management and Optimization in Test Equipment. The award recognises their innovative approach in the sector and the resulting value they create for their customers.

“At Electro Rent, we aim to power innovation.” continued Peter Collingwood, “Our Smarter Solutions for Testing and Technology take the uncertainty out of testing programs by ensuring the best equipment and finance options are employed at all times - freeing engineers to concentrate on what they do best. We are excited to share these benefits of the global Electro Rent Corporation with all our customers, old and new.”

#PAuto #TandM @ElectroRentEMEA @ElectroRent

Test & Measurement rental companies to amalgamate!

Microlease is to be acquired from Lloyds Development Capital by Electro Rent Corporation. The transaction is expected to close during Q1 2017. Financial terms are not disclosed.

Microlease CEO Nigel Brown said the combination will create a premier platform with a global footprint.

“Both companies are leaders in testing and measurement equipment rental, sales, and asset management services,” he said. “Combined, we believe we can serve customers better through a significantly expanded equipment fleet and stronger geographical coverage, ensuring better availability levels and a higher level of technical service.”

Electro Rent is a portfolio company of Platinum Equity, which acquired the business in August 2016.

“This is a transformational opportunity that puts the combined company in a better position to serve customers in a global market poised for significant growth,” said Platinum Equity Partner Louis Samson. “We are delivering on our pledge to invest in Electro Rent’s long-term strategic plan and will continue looking for new opportunities to expand organically or through additional acquisitions.”

Mr. Brown will be appointed CEO of the combined company once the transaction is completed. The company’s North American operation will be headquartered in Van Nuys (CA USA) and its EMEA operations will be headquartered in London (GB).

@microlease #TandM #PAuto @ElectroRent

Key Personnel appointed to Rental firm's office in Britain.

Electro Rent Europe, a subsidiary of Electro Rent has appointed two industry experts to key positions within its new in Britain. Mike Sullivan becomes Business Manager, UK, and Stephen Skinner has been appointed Account Manager.

The appointments follow the recent opening of this office, which will provide customers with localised stock and support.

"Electro Rent has been investing and growing business in the UK market for 10 years, culminating in the opening of a dedicated UK office earlier this year," commented David Saeys, Managing Director, Electro Rent Europe. "In that time the company and its UK customers have forged strong working relationships; with this further show of commitment to the UK, Electro Rent Europe is demonstrating to new customers that it is a true alternative to their existing providers."

Mike Sullivan

Business Manager, Mike Sullivan, brings a wealth of experience to Electro Rent UK, having worked in the electronics industry for over 30 years, and the Test & Measurement sector since 1997. Having held senior roles in many of the leading T&M companies, including Tektronix, Keithley Instruments and Underwriters Laboratories, Sullivan has experience of both using and selling test equipment.

"I feel that every aspect of my industry experience can benefit me in this new role," explained Sullivan. "I'm looking forward to applying my existing knowledge and expanding it as I engage with OEMs in the UK."

Stephen Skinner

Account Manager, Stephen Skinner, has spent his entire career in the telecommunications industry and played an integral role in the expansion of the UK's networks. Having moved to a technical sales position in the mid-nineties, Skinner is experienced in supporting both major clients and internal account management teams. More recently, Skinner has been responsible for the sales of T&M equipment from major manufacturers, joining Electro Rent as a specialist in both technical
sales and account management.

"This will be familiar territory for me and so I know I'll be able to provide the best service from day one," said Skinner. "Both Mike and I are looking forward to working together in an industry we know, with customers we know we can help."

"With a wider range of up-to-date test equipment in stock, and flexible financial services at their disposal, we feel Mike and Stephen will provide our UK customers with the best possible service," added David Saeys. "Backed by our industry-leading business processes, and our enviable relationships with the industry's leading T&M manufacturers, Electro Rent Europe's UK office is ready for business."