Prior to joining Red Lion, Bruce was Managing Director for SMAC Inc. In this role, he managed all aspects of sales, software development, machine design and customer support for the EMEA and APAC regions. Previously he held positions of increasing responsibility with Automatic Sea Vision S.A., High Integrity Solutions Ltd., Mercury Computer Systems Inc. and Datel Technology Ltd.
“As Red Lion continues to expand across the globe, we are adding top-notch executives to Red Lion’s leadership team to support our growth,” said Lee. “Bruce’s 25 years of industrial computing and automation experience coupled with an impressive background in systems and hardware sales make him the perfect fit to lead our EMEA and SAARC sales efforts.”
Bruce began his career as an Electronics and Communications Engineer with the British Army, where he served for nine years before moving into technology sales and senior leadership roles. His experience includes building new organizations, as well as turning around underperforming operations.
• Red Lion products are marketed in Ireland through Instrument Technology.