Monday, May 27, 2013

Navigating the maze of customer connections


The International Society of Automation (ISA) announces today that early-bird registration is open for its 8th Marketing and Sales Summit, which will be held 11-13 September 2013 at the W New Orleans hotel, just steps from the famed French Quarter.

Early Birds Save!
By registering by 15 June 2013, ISA members will save $110 on registration costs ($445 early-bird rate versus full rate of $555), and Automation Community members and the general public will save $100 ($595 early-bird rate versus full rate of $695). To register now, click here
The theme of this year’s summit, “Innovation in Automation: Navigating the Maze of Customer Connections,” focuses on giving marketing and sales professionals the tools, strategies and insights needed to successfully negotiate their way through today’s fast-changing automation and control marketplace. Key topic areas include: best practices in social media, guerilla marketing, brand marketing, market-driven product development, winning complex accounts, business development, advertising in the digital age, and more.
Steps from the French Quarter!

Attendees will:
  • Discover practical, proven strategies to improve their customer relationships, and boost their marketing and sales results.
  • Participate in a variety of expert-led workshops, panel discussions, and tutorials.
  • Discover how to leverage social networks to their advantage.
  • Learn to influence prospects’ and customers’ perceptions of cost, value and benefits in complex sales.
  • Recognize the most effective marketing tools and processes in a rapidly evolving environment.
  • Master how to generate reliable ROI data.
  • Come away with solutions and ideas they can immediately put to work.
  • Secure valuable new contacts.

Among the summit’s program features include an evening plenary on Wednesday, 11 September titled, “Social Media Marketing during a Crisis: Boston Marathon Bombing Revisited;” and a keynote lunch presentation, on Friday, 13 September, by Richard E. “Dick” Morley, a leading visionary in advanced technology development as well as an inventor, entrepreneur, author, consultant and engineer.

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