Monday, 28 January 2013

Global alliance to light the world!

Moving light to the front of the panel

LED lighting manufacturer Bivar Inc and Marl International have formed an international opto-electronics partnership with manufacturing facilities in North America, Europe and Asia and a portfolio of approximately 24,000 high performance LED and light pipe products. The partnership will supply and support customers around the world through a global network of agents and distributors.
LtoR: Graham Round, Distribution Manager, Marl International; Tom Silber, President, Bivar, Inc.; Adrian Rawlinson, MD, Marl International; Nathan Orton, Technical and Procurement Director, Marl International; Michael Finn, Vice President of Sales and Marketing, Bivar; Paul McDermott-Roe, Sales Director, Marl International; David Moorhouse, Operations Director, Marl International.

Before signing the partnership, the CEOs of the two companies, Tom Silber, President of Bivar and Adrian Rawlinson, Managing Director of Marl International spent two years looking at how the two companies can most effectively combine their strengths to the benefit of both sets of existing and potential customers. Both companies fully recognise the importance of becoming a global player, and the agreement is the first phase of an exciting joint strategic plan.

Commenting on the relationship, Tom Silber said, “We value our strong relationship with Marl and share in the excitement at what we can create together. I’m confident customers will benefit from greater accessibility to our products and solutions.”

Adrian Rawlinson concluded, “The similarities between Bivar and Marl are uncanny, the synergies and potential are phenomenal. Our collaboration is particularly exciting because it’s bilateral. We will be promoting availability of Bivar products in the UK and Europe whilst Bivar are accelerating development of Marl products in North America.”

The two companies first initiative is “moving light to the front of the panel” with the launch of an enhanced product range of panel mount indicators and flexible light pipes with a wide variety of features and options based on metal and cost effective nylon housings. The dynamic nature of the collaboration also enables both organisations to encourage enquiries for custom solutions.

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